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Vol. 1: Iss. 24 | The B# Newsletter | November 11, 2005

Publisher: MuBiz.com
http://www.MuBiz.com
Editor: Kenny Love
Primary Email: kennylove@...
Web Site Sign-Up: http://yahoogroups.com/group/BSharpNews
Email Subscribe: BSharpNews-subscribe@yahoogroups.com
Email Unsubscribe: BSharpNews-unsubscribe@yahoogroups.com
List owner: BSharpNews-owner@yahoogroups.com

Copyright © 2005 MuBiz.com All Rights Reserved

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"The B# Newsletter" is a FREE music industry
published by MuBiz.com. It is focused toward independent
musicians and recording artists. Its intent is to inform and
enlighten artists through articles, resources, products, and
services that will significantly enhance them in their music
careers. Additionally, it offers Op-Ed/Commentary on various
Music industry headline news.

"The B# Newsletter" is brought to you via email ONLY at your
request. We will never divulge, rent, sell, or utilize your
private Email address for any ulterior motive or purpose.
Your discreet privacy in becoming a subscriber is assured.
Please enjoy…

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IN THIS ISSUE…

I. "Music Testimonials: Another High-Value, Pre-seller"

II. Must-Have Survival Products for Musicians

III. "Explosive CD $ales Tips: Volume I"

IV. Radio Promotion/Video Promotion/Press Publicity

V. Gig Promotion

VI. MuBiz.com Consulting

VII. MuBiz.com Services

VIII. CD Cover Concept Service

IX. More Vital Services for Musicians

X. Link to Us!

XI. Get HUGE Hits to Your Music Website

XII. MuBiz.com Website Co-Hosting

XIII. Advertise Your Music/Business on TV to 1 Million Viewers

XIV. Help in Other Areas of Life

XV. Need to Relax and Relieve some Stress?

XVI. Advertising Space

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I. "Music Testimonials: Another High-Value, Pre-seller"

By Kenny Love

Copyright © 2005 MuBiz.com All Rights Reserved


In my experiences, most independent musicians do very little,
if anything, in the interest of generating advance exposure for
their upcoming new music releases. This is, most likely, due to
not having a strong enough budget in most cases.

When I was writing my first music handbook fifteen years ago,
I contacted a Phoenix radio music director for one of my book's
interviews and asked how important advance promotion was
for new music releases.

She stated that advance and pre-promotion was responsible
for as much as 80% of the success and longevity of both
exposure and sales for music, regardless of genre or whether
the product was a major label or independent release.

That makes a lot of sense, because as much "noise" and
interest that you can generate and get going *before* the
actual release date, the more interest and awareness you can
sustain for it during its actual release phase.

This includes advance radio airplay, advance on-air interviews,
advance press coverage, sampler giveaways, and anything else
that you would do to promote and publicize your music...only
doing it in a PRE-phase.

"Yeah, Kenny, that's cool, but what about artists who already
have a release out and are way past the pre-promotion phase?"

I'm always glad when you ask me those types of questions, as
they really keep me on my toes, figuratively and literally.

Well, if you are an artist who missed the proverbial pre-
promotion boat, but haven't begun manufacturing your product,
I would suggest your having as many people listen to your
music on a CD-R, or even better and cheaper, emailing them
MP3 versions of your music in order to get their responses (and,
positive ones, hopefully).

Concentrate on getting as many local, regional or national
radio music directors, program directors, television personnel,
or print media editors or writers to give you a simple reaction
to and endorsement for your music.

You are not requesting an interview, nor a music review, so
this ought to go rather quickly, particularly, if you contact
people online. If you focus on getting media people to give
you responses, you do not need to worry with getting their
permission to use their comments, as you would with private
citizens. Media personnel also, generally, present an air of
respect, authority and expertise regarding what they do.

What you want to do with any (positive) media responses is
include them (in small but readable) type as a part of your
credits file that you give to your manufacturer, placing them
(preferably) on the bottom of your front cover, or the back
cover of your CD case.

Allow enough space for 3-5 brief comments, preferably, in the
form of one-liners, such as:

"Hot to Trot is a slamming single." - Joe Blow, New Times A-Comin'

"Hot to Trot burned my fingers!!" - Shelly Slacker, KTUF-FM

Also, be sure to cite the media source of each comment.

Of course, you say, these are normally included in the little
booklet within the case, don't you?

Well, keep in mind that, while having comments on the little
booklet inside is good, it doesn't serve our *current* purpose,
which is to generate and maintain potential music buyers'
interest after their having been caught off guard and attracted
to that great CD cover concept that you took advantage of
after reading my article on it.

Now, if you are too late for the manufacturing phase, although
it may tend to look slightly "tacky," depending on how you
format it, take your comments and copy them on labels with
adhesive backs that you can cut out and glue somewhere on
your CD case.

Even better, consider using one of those little round, brightly
colored stickers so that it appears more "normal" and appears
as something that much of the general public is accustomed
to already.

As always, I welcome your comments regarding the subject
matter of this particular article. Please feel free to send them
to me at kennylove@...

If you, too, have questions regarding any aspect of the
Music industry and its related business, please feel free to
forward them to me for consideration of publication in an
upcoming B# Newsletter issue's Q&A section.

Additionally, I will post your website link in both the
newsletter, as well as to approximately 500 music
promotional lists, message boards and forums.

Note: Editors of other publications desiring to use this
article, please feel free to do so as long as you allow the
below "Editor's Note" to remain intact with the article.
_________________________________________

[---start---]

Editor's Note: Kenny Love is president of MuBiz.com, a radio
promotion and media publicity service that also provides
business and career services for musicians. See complete
details at http://www.myspace.com/kenlove

[---end---]

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Get a complete list of articles by checking the "Messages"
section in the B# Newsletter on Yahoo! Groups at
http://yahoogroups.com/group/BSharpNews

=====

Music Dish articles by Kenny Love:
http://www.musicdish.com/kennylove/

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II. Must-Have Survival Products for Musicians
http://www.MuBiz.com/mustsee.html

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III. "Explosive CD $ales Tips: Volume I"

Do you like the alternative, unique, 'think outside the box'
tips and inside information that are published in The B#
Newsletter? Then, be sure to pick up your copy of this new
report titled "Explosive CD $ales Tips: Volume I" that
contains similar new tips and info. And, one of the best
things about this report, is that it is only $19.95!

And, I have so much confidence in this report helping you
dramatically increase your CD sales even more so, that I am
offering a 12-month unconditional money-back guarantee on
it...no questions asked. Get complete info at
http://www.MuBiz.com/cdslstps-info.html

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IV. Radio Promotion/Video Promotion/Press Publicity

Don't fear radio promotion, video promotion and media
publicity simply because you believe it is too expensive. As
opposed to many promoters or publicists, MuBiz.com provides
all three of these services for one low price (only $175 per
week). And, currently, we are offering a "Buy 5, Get 3 Free"
discount, whereby, you pay for five weeks consecutively, and
we add three weeks, at no charge to you. So, check out the
["Radio Airplay/Press Coverage"] link on the MuBiz.com home
page.

( http://www.MuBiz.com/services.html#RECORD_PROMOTION )

Also, see what our clients are saying about our radio
promotion and print publicity results with MuBiz.com at
http://www.MuBiz.com/tstimnls.html

And, read what fellow B# Newsletters have to say about it at
http://www.MuBiz.com/writetst.html

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V. Gig Promotion

Need to get more people out to your shows, or need to
increase your CD sales at your shows? What artist doesn't,
right? Well, check out our ["Gig Promotion"] link on the
MuBiz.com home page ( http://www.MuBiz.com/GigPromo.html ).

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VI. MuBiz.com Consulting

Don't have time or money to waste, and would like to be
certain that you are going in the right direction with your
new music release? Then, why not check out our ["MuBiz
Consulting service (#5)"]

http://www.MuBiz.com/services.html#MUSICIAN'S_BUSINESS

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VII. MuBiz.com Services

MuBiz.com provides many additional music business and
career resources that can benefit your music career.

To review our complete service listing, please click on our
"book cover" logo on our home page, as well as review our
various links within the table on our home page at
http://www.MuBiz.com/services.html#MUSICIAN'S_BUSINESS

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VIII. CD Cover Concept Service

Let's face it...if you take a look at most artists' CD
covers today, they are nothing more than boring straight-shot
poses. Uhhh! Put your CD's "selling" mode into effect
visually before it is even heard. Make potential music buyers
stop and do a 'double-take' when you utilize MuBiz.com's CD
Cover Visual Concept service. More details at the below link:

http://www.MuBiz.com/services.html#CD_COVER

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IX. More Vital Services for Musicians

http://www.MuBiz.com/OnlineGigs.html

http://www.MuBiz.com/MusicHosting.html

http://www.MuBiz.com/IBM.html

http://www.indiebible.com/mb/

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X. Link to Us!

If your music-related site is one that musicians find to be
a valuable resource, why not consider trading links with
MuBiz.com? Please see our link page at
http://www.MuBiz.com/links.html The link page is also
accessible from our site's home page. Send your link request
to kennylove@...

By the same token, if your music-related business provides a
product or service to musicians, and you have an affiliate or
reseller program available, please inform us so that we can
consider signing up for it as well.

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XI. Get HUGE Hits to Your Music Website
http://www.MuBiz.com/viralmusic.html

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XII. MuBiz.com Website Co-Hosting
http://www.MuBiz.com/NoWebsite.html

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XIII. Advertise Your Music/Business on TV to 1 Million Viewers

Write us at kennylove@... about advertising your new
music release or your Music business on Internet television
24 hours per day/7 days per week to over 1 million documented
viewers.

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XIV. Help in Other Areas of Life
http://www.mubiz.com/marketplace.html

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XV. Need to Relax and Relieve some Stress?
http://www.MuBiz.com/BHRdoAds.html

"Nightmare on L Street"
http://www.MuBiz.com/nightmare.html

Scary Review 1
http://www.musicdish.com/mag/index.php3?id=2132

Scary Review 2
http://www.musicdish.com/mag/index.php3?id=4780

"Attack of the Killer Musicians!"
http://www.musicdish.com/mag/index.php3?id=4525

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XVI. [---Advertising Space---]

Advertise your Music-related business, product or service in
this space for only $10.

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Got Questions, Issues, Answers, News, or anything of value
to add to the content of "The B# Newsletter?" If so, we
encourage you to please feel free in contacting us at:
BSharpNews-owner@yahoogroups.com

Also, if you are aware of any fellow independent musicians
and recording artists who might benefit from this newsletter,
why not inform them about it? Or better yet, why not forward
them a copy of this edition for them to preview?

Thank you for reading us...until next time…

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This newsletter is FREE to registered subscribers: we do NOT
send Unsolicited Commercial Email (UCE) - or spam. Also, we
will NOT sell, rent, give away, or supply any third party
with your Email address. We respect your right to privacy.
See trailer at bottom of this page for removal instructions.

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Vol. 1: Iss. 24 | The B# Newsletter | November 11, 2005

Publisher: MuBiz.com
http://www.MuBiz.com
Editor: Kenny Love
Primary Email: kennylove@...
Web Site Sign-Up: http://yahoogroups.com/group/BSharpNews
Email Subscribe: BSharpNews-subscribe@yahoogroups.com
Email Unsubscribe: BSharpNews-unsubscribe@yahoogroups.com
List owner: BSharpNews-owner@yahoogroups.com

Copyright © 2005 MuBiz.com All Rights Reserved

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