How To Sell *LOTS* Of Digital Downloads In Your Local Area
(And, start making sales in only a week, or less)

By Kenny Love


This is more of a tip than an article, whereby, I want to
show you how you can begin experiencing tremendous digital
download sales in your own local area in only a week or
less.

And, implementing this tip will greatly influence your
own local radio stations, whether college, non commercial
or commercial, to begin requesting your CD and giving you
radio airplay.

And, wouldn't it be great to finally get some local
support while eliminating the old "can't buy no love in my
home town" scenario?

I'm glad you agree, so here goes...

1. The first thing that *MUST* occur is that you must
ALREADY have your music on iTunes, the digital download
music site at ( http://www.itunes.com ) and similar
download music sites. None of the rest of this tip will
work if you do not already have your music on iTunes.

If you try this process without your music already at
iTunes, you are going to lose big with digital music sales
as well as upset potential music buyers who attempt to buy
your music at the site only to discover that it is not
there and will not likely return.

And, it currently takes approximately sixty (60) days for
music to become active on iTunes after submitting it. But,
you need your music on iTunes (and similar sites) in order
to begin getting paid *immediately* after the following
process begins.

2. So, assuming your music is already on iTunes (you are
blessed if it is), make a list of local dance nightclubs
where there are live deejays that play your style of music
in their nightly playlists. While this information is not
applicable to Jazz, Classical or similar genres because of
their "live performance" natures, this tip will work
extremely well for the genres of; Country, Rock, Hip Hop,
Rap, Electronic, Dance, and similar genres of music where
deejays appear nightly.

3. Next, contact local nightclubs to get the contact info
for their deejays. If nightclubs are unwilling to give you
their deejays' contact information, the next alternative is
for you to personally visit the nightclubs during their
hours of business and speak directly with the deejays.

Note: To save both a trip to nightclubs and a CD that can
be used for sale, when contacting deejays by phone, inquire
if you may email them an MP3 file that they can burn to CD
themselves. Some are likely to accept the MP3, however,
most will probably want to receive the CD. However, it
doesn't hurt to try to save on product, time and money by
offering the MP3 file.

4. Either way, you want to get your music in the hands of
the deejays for them to play the single that you are
promoting. That is your main goal and, opposed to radio
deejays who may play politics with you in getting airplay,
nightclub deejays will welcome the chance to get a new CD
and give it a try to see how his or her audience will react
to it.

Note: Keep in mind that your song must be very dance floor
oriented/dance-able or it must be a very strong ballad.
Don't simply suggest a mediocre song from your recording.
If necessary, have several friends listen to your CD to get
their opinion on which song you should select to present to
the nightclub deejays. An uptempo tune is usually your
better bet.

5. After making your selection and presenting it to the
deejays, this is the general and wonderful scenario that
is likely to occur for you.

A. If your song is a literal 'mover and shaker' on the
dance floor the night the deejay introduces it to his crowd,
people are not likely willing to wait until record stores
open the next day in order to get your music. And, most are
certainly not patient enough to wait until they receive it
three days later in the mail. This is because, in both cases,
they are likely aware of http://www.iTunes.com since it has
approximately 70% of the music market share for digital
download sales.

B. What people are going to do, is get your name from the
deejay, then go to iTunes.com online once they return home
in order to buy your digital download. In fact, the first
night that the deejays play your music, you will likely
experience download sales.

6. As local radio station music directors, program directors
and radio deejays also tend to stay in touch with local
nightclub deejays to learn what people are responding to on
the dance floor, nightclub deejays will probably introduce
you and your song to their radio deejay counterparts, thus,
starting a buzz about you and your music at the local radio
level, which will then cause local radio personnel to begin
seeking you out for your music for airplay consideration on
their stations.

7. Also, some of the nightclub disk jockeys in your area are
also likely to have specialty/mix shows on your local radio
stations. They will then bring your music on their show and
introduce it to their listening audiences who may have not
gone to any of the local clubs where your music is playing.
This now gives you a dual local audience for your music.

8. Now, at both the nightclubs and radio stations, your
listeners are likely to start making multiple requests for
your music, which is an absolute wonderful thing to happen,
particularly, locally. Also, the radio deejays are likely
to introduce your music to their music directors and program
directors.

The great thing is, this local promotion costs you very
little to implement and maintain while having the potential
to create some incredible digital download sales and profits
on your local level, which should also increase your gigs
in your local area as well.

Wow! It looks like this "tip" became an article after all.

Again, I would appreciate your comments on this tip as well,
which you can send to kennylove@...

In advance, thank you.

Kenny Love, Editor
________________________________________________

Note: Our new entertainment company/record label
(The KEL Group) is now implementing this same process
on a much larger and worldwide scale. As such, we are
currently reviewing a number of recording artists' music
in the above (and similar) genres for consideration of
international promotion and publicity. If you would
like to be considered, and your music specifically fits
within the above or similar genres, please review more
details on our MuBiz.com site at
http://www.MuBiz.com/TheKELGroup.html
________________________________________________

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3. http://prweb.com/releases/2006/10/prweb466569.htm
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5. http://www.MuBiz.com/aboutMuBiz.html
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7. http://www.MuBiz.com/MultiSpeak.html
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8. http://www.MuBiz.com/services.html#RECORD_PROMOTION
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9. http://www.MuBiz.com/GigPromo.html
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12. http://launch.groups.yahoo.com/group/bsharpnews
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13. http://launch.groups.yahoo.com/group/klmb101
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14. http://www.MuBiz.com/klmuzres.html
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18. http://www.MuBiz.com/Bandit.html
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19. http://www.MuBiz.com/musiclicense.html
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20. http://www.MuBiz.com/zzounds.html
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21. http://www.NysaLove.com
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22. http://www.MuBiz.com/StunRing.html
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23. http://www.MuBiz.com/schgrant.html
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25. http://www.MuBiz.com/4life.html
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26. http://www.MuBiz.com/F5.html
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27. http://www.MuBiz.com/bb-bf.html
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