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Commercial vs Art Music   Message List  
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More from "Two New Hours" list (not all were friendly on this topic).


-------- Original Message --------
Subject: [2NH] Commercial vs Art Music
Date: Sun, 13 Mar 2005 12:31:35 -0700
From: Monart Pon <monart@...>
To: Discussion list focusing on new concert music. <twonewhours@...>


One of the topics discussed here, following the announcement a few weeks ago about CONCERTO OF DELIVERANCE by John Mills-Cockell, was about the division or distinction between commercial and art (non-commercial) music. That the distinction exists is significant in understanding the state of truth, beauty, and justice in the modern music culture.
What makes music "commercial" and what makes it "art"? Is the key distinction found in their differences of popularity? Or differences, too, in complexity, intelligence, craftsmanship, originality, authenticity...? Who is to judge? By what standards of truth (and beauty) are the judgments based? Can (and should) appreciation of "fine" art be taught and encouraged? Does art music have to be non-popular and non-commercial? Is it possible for music to be both artistic and popular? (e.g., Dvorak's?) Is popular music commercially successful because it is truly enjoyed by many people, or is it just that they are fooled, or don't know otherwise (or don't care to)? To make art music popular: does it just take expensive commercial advertising? How can one be sure that such investment will pay back? Can people's music comprehension and preferences be improved? Must art musicians do it only for love, not money? How could they not feel the ambivalence? How many art musicians stop before
they start? How many struggle on, embittered by years of discouragement and lack of recognition, even turning away from their own kind? How many others prefer to maintain the commercial/artistic distinction, as a form of elitism and cloak for their mediocrity?
These are hard questions, and just a few basic ones. Appended below is a concrete example, asking: What are the differences between, say, a forum like this one, and the ones at MTV.com? One difference is this: the same CONCERTO OF DELIVERANCE announcement I had posted here was banned at MTV, shortly after it appeared there. Is the commercial/artistic dichotomy at work here? Or just random negligence or prejudice? Their quoting of the "Guidelines" aren't much help. (Interestingly, the MuchMusic forums have not removed the announcement yet.)
- Monart
___________________________________________________
-------- Original Message --------
Subject: Re: [2NH] Commercial vs Art Music
Date: Mon, 14 Mar 2005 11:33:37 -0700
From: Shane <officech513@...>
To: Discussion list focusing on new concert music. <twonewhours@...>


I was reading through this set of quoted correspondence and suddenly... the "MTV red flag" came up. In all honesty, it is very difficult to take much of what is happening in the film and telelvision industry seriously. When it comes to generating imagery that is powerful enough to actually sustain on screen, most of the people that make the stuff are incapable of doing it. It is really strange. It seems that the general broadcast school mantra is: "circus, circus.. all the time." Try it... watch some video work (of any kind) on television... and count as if you are a "shot clock". If you find a still image, I will be shocked. To be fair, a "static" moving image that is longer than 2-3 seconds would surprise me.

Think about it: watch ESPN. Watch a "talking head" segment. How many things are moving on screen other than the anchor's lips? Well, lots of things. The crawl, some wavy stuff over his left shoulder, some other sort of cross-fade composite bumper circus over his right... It's weird man. It's like they just can't stand it! "VTR... cross-fade to camera two, overlay the tape segment, have the hand-held guy flip is camera around so that it's jumpy... get something happening!" You know? Hey baby, where's the haupstimme? It certainly can't be what the anchor is reading off the teleprompter.

" What makes music "commercial" and what makes it "art"? Is the key distinction found in their differences of popularity? Or differences, too, in complexity, intelligence, craftsmanship, originality, authenticity...? Who is to judge? By what standards of truth (and beauty) are the judgments based? Can (and should) appreciation of "fine" art be taught and encouraged? Does art music have to be non-popular and non-commercial?"

To be fair, I know an awful lot of composers that can't describe the composition of a visual image... even though they are composers. I know a lot of composers that don't look at other art forms, at all. How strange is that? For example, here is a (very compressed) visual image. There's a big mistake in it and I left it there... and no, it is not because it is upside down.

____________________________________________



-------- Original Message --------
Subject: Re: [2NH] Commercial vs Art Music
Date: Thu, 17 Mar 2005 22:06:25 -0500
From: Christien Ledroit <chris@...>
To: Discussion list focusing on new concert music. <twonewhours@...>


Sorry for jumping in late here...
 
> What makes music "commercial" and what makes it "art"?

commercial - written/created/composed/whatever to sell
art - created for its own sake/for the creator/author/composer/whatever to express something in/of themselves, or other non-commercial reasons
(commercial and art do not necessarily have to be mutually exclusive, but unfortunately most often are)
 
> Is the key distinction found in their differences of popularity?

Absolutely not.  In my opinion, the key distinctions are purpose, which is a blurry line at best.
 
> Or differences, too, in complexity, intelligence, craftsmanship, originality, authenticity...?

Yes. Very much so.  Well, maybe not complexity, but certainly the others you mentioned.
 
> Who is to judge?
I am.  You are.  We all are.  Any critically thinking human being.  Why is being judgmental, especially of artistic merit, so taboo these days?
 
> By what standards of truth (and beauty) are the judgments based?

Your own.
 
> Can (and should) appreciation of "fine" art be taught and encouraged?

Yes and yes.
 
> Does art music have to be non-popular and non-commercial?

No, it's just unfortunately common.
 
> Is it possible for music to be both artistic and popular? (e.g., Dvorak's?)

Absolutely.
 
> Is popular music commercially successful because it is truly enjoyed by many people, or is it just that they are fooled, or don't know otherwise (or don't care to)?

Popular music is commercially successful because it conforms to accepted standards of practice and does not require any significant thought to understand.  It usually appeals to basic sentimentalites and reinforces dominant cultures.
 
> To make art music popular: does it just take expensive commercial advertising?

Probably, but I don't know for sure.
 
> How can one be sure that such investment will pay back?

One can't.
 
> Can people's music comprehension and preferences be improved?

Certainly anyone's music comprehension can be improved, regardless of how knowledgeable that person is about music.  Can their preferences be improved?  That implies a subjective evaluation of the value of their preferences.  Preference implies taste - purely subjective.  I don't know that you can "improve" a person's tastes.
 
> Must art musicians do it only for love, not money?

Generally speaking, yes.  Doing it for money implies commercialism, which, if you believe my definitions above, is usually mutually exclusive from art.  Again, doesn't have it be, but usually is.
 
> How could they not feel the ambivalence?

Can't speak for others, but I do feel the general ambivalence.  How many people in western society would notice or care if composers around the world declared a general strike?  I don't like the ambivalence, and I work actively to change it.
 
> How many art musicians stop before they start? How many struggle on, embittered by years of discouragement and lack of recognition, even turning away from their own kind?

Good question - I would suspect a lot, but it's hard to count voids.
 
> How many others prefer to maintain the commercial/artistic distinction, as a form of elitism and cloak for their mediocrity?

I suspect very few.  I think mediocrity is quickly detected, and, at least among the people I know and associate with, elitism is the farthest thing from their minds.
 
Christien
 
 
___________________
www.christienledroit.ca

 




Sun Apr 3, 2005 5:30 pm

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