PR firm helps re-launch boy band

Cambridge PR company Quite Great has hit the high spot again, this time with one of the most successful pop bands of the decade, Five, which has just announced its comeback.

Quite Great orchestrated the re-launch at a press conference in London, exactly five years to the day since the band split due to the pressure of success.

The band sold 20 million records worldwide during its first years together, and hopes to repeat this spectacular performance.

Quite Great, which has a niche in the pop world as well as providing local firms with PR services, also organised a unique texting service called Flirtomatic.com enabling thousands of fans to receive news of the band's re-formation and lifting Five to the top of the Flirtomatic.comcharts.

* From Cambridge Evening News