In his efforts to get advertisers to view Internet radio as as viable market,
radio
veteran Ken Dardin asserts that "online radio's listeners are more affluent and
more
educated than almost any other audience":
http://www.mediapost.com/dtls_dsp_news.cfm?newsID=233623
I'm not certain about the affluence, but as for the education, well heck, I
could've told
them that. Whether or not you graduated high school, the fact that you're
reading
this message now places you a step ahead of many others who aren't
technologically
savvy. Which makes you more educated, at least, in that respect .
The issue Mr. Dardin brings up in this article, however, is that more people
need to
learn how to listen to Internet radio. Then Internet radio will really become a
viable
market for advertisers.
Harold J. Johnson
VoyagerRadio
Transmitting Downtempo Electronica to Earth
Site: http://www.VoyagerRadio.com
Blog: http://VoyagerRadio.blogspot.com