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Join the discussion anytime/Music Law Summit West   Message List  
Reply | Forward Message #90 of 702 |
RE: [InternetRadioLovers] Join the discussion anytime/Music Law Summit West

Shawn,

I'm not certain, but maybe we'll be able to dig up that infomation together.
I've always been suspect of traditional methods of evaluating radio broadcasts,
since there seems to be no way of accuratey accessing how many people are really
listening. I was recently a Nielsen Family and filled out a calendar-like
"diary" to report to the Nielsen how much television I was watching. My "diary"
is supposed to represent X number of listeners. I suspect Arbitron uses a
similar method to measure terrestrial radio broadcasts, but I'm not sure.

Speaking of Arbitron, some more big news came this week. Looks like Arbitron
has stopped measuring Internet radio, as reported in the following article:

http://www.clickz.com/news/article.php/3319381

I remember a few years ago when the company, known for its measurement of
traditional radio ratings, announced it would be measuring Internet radio.
They've apparently dropped it because they haven't figured out a way to make
money to support measurement of Internet radio, though they say they'll "remain
committed to the Internet broadcast business and continue to believe in the
viability of this medium and its long-term market potential". Well, that's good
news, but it's alarming to see the loss of this excellent measuring system. I
fear this may stall the arrival of some good advertising models for Internet
radio.

Does anyone know of any other companies that measure Internet radio?

Harold J. Johnson
VoyagerRadio
Transmitting Downtempo Electronica to Earth
Site: http://www.VoyagerRadio.com
Blog: http://VoyagerRadio.blogspot.com


> -------- Original Message --------
> Subject: Re: [InternetRadioLovers] Join the discussion anytime/Music
> Law Summit West
> From: "Shawn Van Every" <vanevery@...>
> Date: Tue, February 24, 2004 12:43 pm
> To: InternetRadioLovers@yahoogroups.com
>
> Harold,
>
> Your last email reminded me of a question that I have had since
> Arbitron and other companies started tracking internet radio usage.
> Is
> there a statistically valid method to compare traditional radio
> listening stats (cume and aqh) with internet radio stats (as
> represented by Arbitron)?
>
> Thanks,
> shawn
>
> --- Harold@... wrote:
> > Gentlemen and Ladies,
> >
> > I'm certainly not going to badger you about partipating in this
> > group--you're free to participate in this group in any way you like,
> > whether that be as a silent observer or an active conversationalist.
>
> > I'm perfectly happy letting you all know what's new in the world of
> > Internet radio, but I just wanted to let you know--just in case you
> > didn't already--that you're free to jump in with your own Internet
> > radio topic at any time. Besides, I can't possibly know everything
> > about this new medium. So feel free to take a topic and run with it
> > anytime!
> >
> > The Music Law Summit West takes place on Wednesday in San Francisco
> [
> > http://www.futureofmusic.org/events/hastings04/index.cfm ]. Panel
> > topics will include: peer-to-peer file sharing, digital download
> > stores, major label contracts, and music & politics. The event will
> > include a keynote by Lawrence Lessig [ http://www.lessig.org/blog/
> ].
> >
> > Paul Maloney of the Radio And Internet Newsletter [
> > http://www.kurthanson.org ] reports that the latest Arbitron
> Internet
> > Broadcast Ratings show that in January nearly all networks rebounded
> > from December's marked decreases:
> >
> > http://www.kurthanson.com/archive/news/022004/index.asp
> >
> > Apparently, folks are returning to their favorite webcasts after
> > switching to holiday program in December. The Arbitron ratings can
> > be found here:
> >
> > http://www.arbitron.com/newsroom/archive/WCR02_19_04.htm
> >
> > Harold J. Johnson
> > VoyagerRadio
> > Transmitting Downtempo Electronica to Earth
> > Site: http://www.VoyagerRadio.com
> > Blog: http://VoyagerRadio.blogspot.com
> >
> >
> > ------------------------ Yahoo! Groups Sponsor
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Sat Feb 28, 2004 12:43 am

voyagerradio
Offline Offline
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Forward
Message #90 of 702 |
Expand Messages Author Sort by Date

Gentlemen and Ladies, I'm certainly not going to badger you about partipating in this group--you're free to participate in this group in any way you like,...
Harold@...
voyagerradio
Offline Send Email
Feb 24, 2004
4:10 am

Harold, Your last email reminded me of a question that I have had since Arbitron and other companies started tracking internet radio usage. Is there a...
Shawn Van Every
vanevery
Offline Send Email
Feb 25, 2004
2:10 am

Shawn, I'm not certain, but maybe we'll be able to dig up that infomation together. I've always been suspect of traditional methods of evaluating radio...
Harold@...
voyagerradio
Offline Send Email
Feb 28, 2004
12:45 am

Harold, The Arbitron developments will make life a bit more difficult for ad sales folks but I think there are some interesting counter arguments to be made...
Shawn Van Every
vanevery
Offline Send Email
Mar 3, 2004
5:13 am
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