I have a quick poll for everyone. Shawn's interest in Internet radio ratings
has prompted me to do some further research, and today I found an article
discussing the findings in a report made by RRadio Network, a division of a
radio and TV ad production company called Audio Graphics. The report shows that
nearly half of the Internet radio audience has been listening for less than a
year. [ http://www.mediapost.com/dtls_dsp_news.cfm?newsID=241251]

Less than a year!

I'm interested in knowing if this number is reflected in our group here. So
here's the poll:

How many of you have been listening to Internet radio for less than a year?

Thanks for responding--I'm looking forward to learning the results!

Harold J. Johnson
Moderator, Internet Radio Lovers
Webcaster, VoyagerRadio
Site: http://www.VoyagerRadio.com
Blog: http://VoyagerRadio.blogspot.com

Tell a friend about the Internet Radio Lovers at
http://groups.yahoo.com/group/InternetRadioLovers/


> -------- Original Message --------
> Subject: [InternetRadioLovers] RE: Measuring The Audience
> From: Harold@...
> Date: Thu, March 04, 2004 10:39 am
> To: InternetRadioLovers@yahoogroups.com
>
> I enjoyed this article. Written from the point of view of someone who
> has studied audience research, it demonstrates how inaccurate the
> ratings systems can be, while still being important to broadcast
> industries. Interestingly, the author makes it a point to distance
> streaming media from "mass" media because he doesn't want the new form
> of communication to fall into "the ratings trap". In other words, he
> doesn't want Internet radio and other streaming media to become like
> traditional broadcast media.
>
> Makes sense to me. The question is, should Internet radio become a
> "mass" media, will it be able to retain its "indie" status as well?
> Will their still be room for both independent stations and corporate
> stations in this space, as we have today? Or will it become too
> expensive for independent operators?
>
> Harold J. Johnson
> VoyagerRadio
> Transmitting Downtempo Electronica to Earth
> Site: http://www.VoyagerRadio.com
> Blog: http://VoyagerRadio.blogspot.com
>
>
> > -------- Original Message --------
> > Subject: RE: [InternetRadioLovers] Join the discussion anytime/Music
> > Law Summit West
> > From: "Shawn Van Every" <vanevery@...>
> > Date: Tue, March 02, 2004 4:32 pm
> > To: InternetRadioLovers@yahoogroups.com
> >
> > Harold,
> >
> > The Arbitron developments will make life a bit more difficult for ad
> > sales folks but I think there are some interesting counter arguments
> > to
> > be made against traditional Arbitron/Neilson style measurements that
> > might help matters. Here is a good article regarding such:
> > http://www.streamingmedia.com/article.asp?id=5645&c=16
> >
> > BTW: I think Arbitron measurements in the internet radio space were
> > directly related to actual server logs (at least in the early days).
>
> > Being such, it wouldn't be unreasonable to think that the internet
> > broadcasting community could form an organization to provide this
> > service to it's members (log analysis, validation and peer ranking).
> >
> > -shawn
> >
> > --- Harold@... wrote:
> > > Shawn,
> > >
> > > I'm not certain, but maybe we'll be able to dig up that infomation
> > > together. I've always been suspect of traditional methods of
> > > evaluating radio broadcasts, since there seems to be no way of
> > > accuratey accessing how many people are really listening. I was
> > > recently a Nielsen Family and filled out a calendar-like "diary"
> to
> > > report to the Nielsen how much television I was watching. My
> > "diary"
> > > is supposed to represent X number of listeners. I suspect
> Arbitron
> > > uses a similar method to measure terrestrial radio broadcasts, but
> > > I'm not sure.
> > >
> > > Speaking of Arbitron, some more big news came this week. Looks
> like
> > > Arbitron has stopped measuring Internet radio, as reported in the
> > > following article:
> > >
> > > http://www.clickz.com/news/article.php/3319381
> > >
> > > I remember a few years ago when the company, known for its
> > > measurement of traditional radio ratings, announced it would be
> > > measuring Internet radio. They've apparently dropped it because
> > they
> > > haven't figured out a way to make money to support measurement of
> > > Internet radio, though they say they'll "remain committed to the
> > > Internet broadcast business and continue to believe in the
> viability
> > > of this medium and its long-term market potential". Well, that's
> > > good news, but it's alarming to see the loss of this excellent
> > > measuring system. I fear this may stall the arrival of some good
> > > advertising models for Internet radio.
> > >
> > > Does anyone know of any other companies that measure Internet
> radio?
> > >
> > > Harold J. Johnson
> > > VoyagerRadio
> > > Transmitting Downtempo Electronica to Earth
> > > Site: http://www.VoyagerRadio.com
> > > Blog: http://VoyagerRadio.blogspot.com
> > >
> > >
> > > > -------- Original Message --------
> > > > Subject: Re: [InternetRadioLovers] Join the discussion
> > > anytime/Music
> > > > Law Summit West
> > > > From: "Shawn Van Every" <vanevery@...>
> > > > Date: Tue, February 24, 2004 12:43 pm
> > > > To: InternetRadioLovers@yahoogroups.com
> > > >
> > > > Harold,
> > > >
> > > > Your last email reminded me of a question that I have had since
> > > > Arbitron and other companies started tracking internet radio
> > usage.
> > >
> > > > Is
> > > > there a statistically valid method to compare traditional radio
> > > > listening stats (cume and aqh) with internet radio stats (as
> > > > represented by Arbitron)?
> > > >
> > > > Thanks,
> > > > shawn
> > > >
> > > > --- Harold@... wrote:
> > > > > Gentlemen and Ladies,
> > > > >
> > > > > I'm certainly not going to badger you about partipating in
> this
> > > > > group--you're free to participate in this group in any way you
> > > like,
> > > > > whether that be as a silent observer or an active
> > > conversationalist.
> > > >
> > > > > I'm perfectly happy letting you all know what's new in the
> world
> > > of
> > > > > Internet radio, but I just wanted to let you know--just in
> case
> > > you
> > > > > didn't already--that you're free to jump in with your own
> > > Internet
> > > > > radio topic at any time. Besides, I can't possibly know
> > > everything
> > > > > about this new medium. So feel free to take a topic and run
> > with
> > > it
> > > > > anytime!
> > > > >
> > > > > The Music Law Summit West takes place on Wednesday in San
> > > Francisco
> > > > [
> > > > > http://www.futureofmusic.org/events/hastings04/index.cfm ].
> > > Panel
> > > > > topics will include: peer-to-peer file sharing, digital
> download
> > > > > stores, major label contracts, and music & politics. The
> event
> > > will
> > > > > include a keynote by Lawrence Lessig [
> > > http://www.lessig.org/blog/
> > > > ].
> > > > >
> > > > > Paul Maloney of the Radio And Internet Newsletter [
> > > > > http://www.kurthanson.org ] reports that the latest Arbitron
> > > > Internet
> > > > > Broadcast Ratings show that in January nearly all networks
> > > rebounded
> > > > > from December's marked decreases:
> > > > >
> > > > > http://www.kurthanson.com/archive/news/022004/index.asp
> > > > >
> > > > > Apparently, folks are returning to their favorite webcasts
> after
> > > > > switching to holiday program in December. The Arbitron
> ratings
> > > can
> > > > > be found here:
> > > > >
> > > > > http://www.arbitron.com/newsroom/archive/WCR02_19_04.htm
> > > > >
> > > > > Harold J. Johnson
> > > > > VoyagerRadio
> > > > > Transmitting Downtempo Electronica to Earth
> > > > > Site: http://www.VoyagerRadio.com
> > > > > Blog: http://VoyagerRadio.blogspot.com
> > > > >
> > > > >
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