Music Biz Academy Digest - Issue #61 - November 2004
An update from http://www.musicbizacademy.com.

This is a subscriber only newsletter. If for any reason you wish
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THE MUSIC BIZ ACADEMY
http://www.musicbizacademy.com

The Academy (Articles and Tips):
http://www.musicbizacademy.com/articles

The Bookstore:
http://www.musicbizacademy.com/bookstore

The Directory:
http://www.musicbizacademy.com/directory


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Hello everyone! My goodness, it's been a LONG time since I sent
out a newsletter! Well, despite the silence, I can assure you
I've been very much "here," and working very hard too, I might
add.

Here's what I've been up to...

Just over a year ago I launched an Internet radio station to
promote my music called "Whisperings: Solo Piano Radio."
(you'll find it at http://www.solopianoradio.com if you're
interested.) Since the launch, the broadcast has taken off. We're
doing over 100,000 listening hours a month now, and we've already
signed our first syndication deal. On top of all this, I've been
organizing (and performing at) concerts to promote the
Whisperings broadcast across the country. All of this has taken
up a good deal of my time.

I must say, however, that it's been fantastic! We have over 50
piano artists involved in this joint effort, including some names
you might have heard of (David Lanz, Suzanne Ciani, Wayne Gratz).
I'll be performing a Whisperings showcase with David Lanz and
several other artists in January.

All of this just goes to show how you can use the Internet to
promote your music not only to thousands of people every day
ON-line, but also to many, many people OFF-line. When you get
your Internet presence working together with live performance,
they tend to feed off each other.

So as you can see, I've been a bit busy.

Despite all of this, I am hard at work on the next edition of my
book (How to Promote Your Music Successfully on the Internet)
which I hope to have ready by the years end.

I have also been making a lot of updates over at the Music Biz
Academy web site. There are TONS of new articles on the site.
I've included links to the most recent in this newsletter.


IN CASE YOU MISSED IT...

First off, you GOTTA read this article, called THE LONG TAIL.
It's from Wired Magazine. It's long article, but is perhaps one
of the most in depth commentaries I've seen on the future of the
music business:

THE LONG TAIL
http://www.wired.com/wired/archive/12.10/tail.html

Also, check out this article in PC WORLD magazine about recording
and promoting your own music. It's pretty basic, but they mention
yours truly in it, so I can't help myself:

THE HUMAN ELEMENT: RECORDING AND PROMOTING YOUR OWN MUSIC
http://www.pcworld.com/news/article/0,aid,117926,00.asp

And beyond these, here are a few other hand-picked news stories
I thought worth passing on...


MUSIC INDUSTRY FACES US RADIO PLAYLIST PROBE
http://www.abc.net.au/news/newsitems/200410/s1226377.htm
New York Attorney General Eliot Spitzer, who has already taken on
the investment banking, mutual funds and insurance sectors, has
served subpoenas against Universal Music, Sony BMG Music, EMI and
Warner Music requesting information on the companies'
relationships with independent promoters who serve as middlemen
between music companies and radio stations.


EDONKEY OVERTAKES KAZAA
http://tinyurl.com/4x6hf
Kazaa, once a top nemesis of record companies and movie studios,
appears to have lost its role as the world's most popular
file-swapping software, network watchers have said. According to
BayTSP, a California firm that monitors file-swapping networks on
behalf of entertainment companies, Kazaa rival eDonkey was the
most widely used peer-to-peer application last month. Kazaa's
lead on rivals has been sliding for more than a year.


APPLE ITUNES DOMINATES PAID DIGITAL MUSIC DOWNLOADS
http://www.mi2n.com/press.php3?press_nb=72499
More and more companies are working to gain a foothold in the
paid music download category; however, according to new data
released today by The NPD Group, Inc., early entry Apple iTunes
continues to dominate this market. Nearly 70 percent of music
files downloaded legally between December 2003 and July 2004 were
downloaded from iTunes. Napster's share for the same time period
was 11 percent, while MusicMatch, RealNetworks and Wal-Mart each
reached a six percent share.


CD BABY PAYS $10 MILLION TO MUSICIANS FOR CDS SOLD
http://www.musicbizacademy.com/cdbaby.htm
In case anyone tries to tell you that independent music has no
value, is small potatoes, is just "garage bands", or anything
else like that - you can tell them that CD Baby has now sold over
$10 MILLION in independent CDs. Have you signed up yet?


For more on the latest news that matters to you and me, see
http://www.musicbizacademy.com/newsfeed.htm

More great articles, web site reviews and resources below!


David Nevue
Editor, The Music Biz Academy
http://www.musicbizacademy.com
Author, How to Promote Your Music Successfully on the Internet
http://www.promoteyourmusic.com
Musician, Recording Artist & Composer
http://www.davidnevue.com



PAID ADVERTISMENT -----------------------------------------------


RAINMAKER PUBLICITY
http://www.rainmakerpublicity.com/
Rainmaker is the premier public relations firm for independent
musicians & labels. Specializing in print, broadcast, and
electronic media since 1996 , way before indie was cool!
Call us @ 1-617-889-4122 or visit www.rainmakerpublicity.com .


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Latest Additions To The Academy
http://musicbizacademy.com/articles/
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THE CLEAVERS AND COMPUTER TECHNOLOGY
http://www.musicbizacademy.com/articles/de_computertech.htm
The melding of science and art has created vast new opportunities
for the independent artist. One band, The Cleavers takes time out
to discuss how they've used modern technology to record,
manufacture and promote their new CD on a budget. Article by Dick
Eastman.


ARE YOU OVERLOOKING LIVE SHOW OPPORTUNITIES?
http://www.musicbizacademy.com/articles/bb_liveshows.htm
Let me ask you ... What has to happen for a person to be
converted into being a fan of your music? There are a number of
possible answers, but at the most basic level, one thing has to
happen: The person must hear your music. Let's focus on that,
because even with all of the advancements in technology, live
performance continues to be one of the best ways to connect with
fans, sell CDs and prosper as an artist. Article by Bob Baker.


MUSICIANS AND VENUE OPERATORS: HISTORICALLY, AT ODDS
http://www.musicbizacademy.com/articles/aw_venues.htm
Venue operators and musicians have historically been at odds. It
seems we have a love/hate relationship and each, at times, wants
to bite the hand that feeds us. After conducting interviews over
the last year online, in person and over the phone, I have come
to a basic understanding of what the rift is between musicians
and venues. Article by Annette Warner.


THE 6 RULES OF COMMERCIAL MUSIC SUCCESS
http://www.musicbizacademy.com/articles/gf_6rules.htm
Over the years I have had many conversations with music artists
about commercial music, which usually leads to them disclosing
their disdain and hatred of it. Some refer to pop music (pop, as
in what’s popular now) as commercial music. Others think of
anything that is receiving heavy rotation on radio as commercial
music. Whatever their definition, one thing is often overlooked:
commercial music is the heart of the music industry which pumps
the blood that keeps it alive. Article by Gian M. Fiero.


THE X FACTOR: WHAT IS IT AND DO YOU HAVE "IT"?
http://www.musicbizacademy.com/articles/gf_xfactor.htm
What exactly is the “X factor?” You hear professionals and
artists alluding to it, but you rarely hear anyone defining “it.”
If you are an aspiring music artist or an entertainer, it’s
important to know what "it" is because in the mind of the most
seasoned and powerful industry professionals, having “it” is what
determines if you are worth the investment of endless amounts of
time and money. Article by Gian M. Fiero.


THE "CREATIVE" YOU AND THE "BUSINESS" YOU
http://www.musicbizacademy.com/knab/articles/creativeyou.htm
I have been watching, studying, and analyzing why some people
'make it' and others don't for a long time. Here are some
thoughts on the subject... Article by Chris Knab


THE NUMBER OR RADIO STATIONS IN THE U.S.
http://www.musicbizacademy.com/articles/radio/stations.htm
No conversation about music marketing would be complete without
the word RADIO rearing its ugly head time and time again. Few
songs sell well at retail without it. None sell millions without
it. You've got your CDs manufactured...now what can YOU do about
it? Article by Bryan Farrish.


CAN YOU HELP? AND PLEASE, NO HYPE!
http://www.musicbizacademy.com/internet/hype.htm
A recent letter: "Can you help? Please, NO HYPE. Either yes or no
is fine. Would you GUARANTEE your success to me?" Response by MBA
founder, David Nevue.


ARTIST / BAND INTERVIEW QUESTIONS
http://www.musicbizacademy.com/knab/articles/artistinterview.htm
These questions are useful for any artist or band serious about
conducting their music careers as a business. Thoughtful, honest,
and detailed answers to these questions NOW will prepare you for
the questions when they come up in interview situations LATER and
will also aid you in writing bios, fact sheets, and press
releases. Article by Chris Knab.


I GET SO MANY CLUELESS LETTERS!
http://www.musicbizacademy.com/knab/articles/clueless.htm
I have been writing this and other columns for over 10 years now.
I post my email address on my website for potential clients to
reach me, so, I am not surprised that I get a lot of email
messages every day. Most of them are very polite ‘thank-you’
messages letting me know how much they appreciate all the free
articles and columns I have written, but I have a problem with
some of the messages I get, and the problem is getting worse
every day. Commentary by Chris Knab.



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HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
http://www.promoteyourmusic.com
Learn the promotion methods one musician uses to bring in over
$5000 a month from the Internet! You can get radio play, grow a
fan base, create a distribution channel and manufacture and sell
CDs all online. Imagine how many CDs you’d sell if thousands of
people heard your music every single day? You could use the
Internet to sell 100, 200 or even more CDs every single month!
Yes, this is possible! The author has accomplished this and more,
and in this book, he details step-by-step how he finally said
good-bye to his day job and starting spending more time on his
music.


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Popular Archives From The Academy
http://musicbizacademy.com/articles/
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HOW TO WRITE AN ARTIST BIOGRAPHY
http://www.musicbizacademy.com/knab/articles/artistbio.htm

MASTERING YOUR MUSIC: THE ESSENTIAL GUIDE
http://www.musicbizacademy.com/articles/gman_mastering.htm

STARTING YOUR OWN MUSIC BUSINESS
http://www.musicbizacademy.com/articles/biz/startbusiness.htm

HOW TO IMPROVE YOUR PRESS KIT
http://www.musicbizacademy.com/knab/articles/presskits.htm

PERFORMANCE CONTRACTS
http://www.musicbizacademy.com/articles/perfcontracts.htm


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Recent Additions/Updates to the Musician's Directory....
http://www.musicbizacademy.com/directory
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CREWPRO.COM
http://www.crewpro.com/
How would you like to find work as a "roadie," giving you the
opportunity to network and make connections behind the scenes?
That's exactly the service CrowPro provides, providing bands with
hard workers to help out as they travel. Past clients include
Guns N' Roses, Paul McCartney, Indigo Girls, Vince Gill, Nine
Inch Nails and more. You can get a one year subscription with
your name in their database for $30.


LAZYCATS RECORDS - SHORT RUN REPLICATION
http://www.lazycatsrecords.com/index.htm
Short run CD replication starting at 50 CDs for just $132.50. A
Top-notch service where you can actually call and talk to
somebody. LazyCats can provide spectacular graphic CD jacket
design, done in-house, along with mastering and other production
services. All the little details will be handled so you can have
peace of mind.


GET YOUR MUSIC ON XM SATELLITE RADIO
http://www.xmradio.com/programming/channel_page.jsp?ch=52
Yes, XM plays unsigned music! To submit your music for
consideration, send to the address below. Note, XM cannot follow
up on your submission (they simply have too many coming in), but
if your music is selected, you will be notified. Send your music
to:

Billy Zero
XM SATELLiTE RADiO
1500 Eckington Place NE
Washington DC 20002-2194


NATIONWIDE CDS, DVDS, POSTERS, PROMO CARDS
http://www.nationwidecd.com/
Nationwide CD offers a wide variety of printing and manfucturing
services for the musician at very attractive prices. Throw in
1000 4x6 full color postcards for as little as $79 or 1000 full
color posters for $159. A very appealing all-in-one service,
nationwide also offers printing for booklets, flyers, business
cards and more. Very impressive web site.


DIGITAL VISTA: VISUAL PROMOTIONS FOR THE MUSIC INDUSTRY
http://www.d-vista.com/music/
Rich DiSilvio specializes in what he calls "Visual Promotions"
which includes web design, CD cover art and multimedia. The
artwork presented all has a very personal, unique touch, with a
visually stunning presentation. Those of you looking for a
fantasy art/otherworldly look for your CD covers, don't miss
this.


MP3MACHINE.COM
http://www.mp3machine.com/
MP3Machine.com has long been one of my favorites. Need some MP3
tools? Encoders? CD Rippers? Playlist managers? For just about
whatever you need in terms of sound tools, you can find it at
MP3Machine.com. As of this writing, MP3Machine contains over 900
software titles to help you get the job done. Bookmark this one
for sure.


INDIECENTRE
http://www.indiecentre.com/
IndieCenter is a nice compendum of information on everything from
starting a record label, to recording, mastering, touring and
where to find bulk supplies. Each category contains company
listings, information, and articles on the topic of your choice.
A great start-up resource for musicians who are just getting
their car



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MUSICIAN'S FRIEND - ALL THE GEAR YOU COULD EVER WANT (AND MORE)
http://www.musicbizacademy.com/musiciansfriend.htm
Musician's Friend is the worlds largest direct mail music gear
company - and one of the most respected and trusted companies of
it's kind. With a huge catalog featuring over 900 manufacturers
you can find pretty much anything you want. Check out their
'scratch and dent' specials which include their 100% satisfaction
guarantee. Order their free catalog online or enter their free
weekly $2500 gear giveaway



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Contests, Competitions, and Opportunities
http://www.musicbizacademy.com/opportunities.htm
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The Music Biz Academy has no connection with the below contests
or opportunities. They simply looked interesting to us, so we
thought they'd be interesting to you. *Participate at your own
risk.*


THE GREAT AMERICAN SONG CONTEST
http://www.greatamericansong.com/
Amateur and professional songwriters everywhere are invited to
participate in the Great American Song Contest, now in its 6th
year. There are nine categories, including Instrumental and a
Lyric Writing category for lyricists. Winners receive a mix of
prizes, awards and cash prizes. Every songwriter who participates
will receive a written evaluation from the contest judges. The
Great American Song Contest is sponsored by Songwriters Resource
Network, a trusted news and education resource for songwriters
everywhere. All entries must be postmarked by Nov. 5th, 2004. $25
entry fee.


THE INTERNATIONAL ACOUSTIC MUSIC AWARDS
http://www.inacoustic.com/
Acoustic artists in various genres can gain radio and web
exposure through this competition as participating sponsors
include Acoustic Cafe and XM Satellite Radio. In addition to
radio exposure, winning songs will also be included on a CD
compilation that will go out to Acoustic/AAA/Folk radio stations
in the United States and overseas. Prizes are offered in 8
different categories, including Folk, Americana/Roots/AAA,
Instrumental, Open, Bluegrass/Country, Best Male Artist, Best
Female Artist, Best Group/Duo. An Overall Grand Prize will also
be awarded. All songs submitted must be original and submitted on
CD. All entries must be postmarked by November 9th, 2004 or
earlier. $35 entry fee.


SING AMERICA INTERNATIONAL
http://www.sing-america.com/
Sing! America International is a 90 minute retrospective of
American music from the 1920s through today's music that will
tour internationally in 2005. One of the tour stops will be the
China International Youth Art Festival in Beijing. This is
expected to be the largest music festival ever held in China, and
you could be a part of it! To find the best talent America has to
offer we are hosting two talent competitions, a Vocal Competition
and a Songwriting Competition. There will be three top prizes for
vocalists, with $5,000 going to each of the three winners and the
three will star in an All-American revue tour of China and the
United States in 2005. Enter online by December 15, 2004. From
entries, 11 finalists will be chosen to compete in a live
performance competition in Nashville, Tennessee no later than
March 15, 2005. $25 entry fee.


2005 MICHIGAN SONGWRITERS CONTEST
http://www.michsongs.com/
The 2005 Michigan Songwriting Contest is now open to current and
former residents of the state. Grand Prize is $1000. Two
first-place winners will each get a $500 gift certificate for
Elderly Instruments, four second-place winners will each get a
$200 Elderly Instruments gift certificate, and six third-place
winners will get $100 Elderly Instruments gift certificates.
Unlike other contests, we have no age restrictions and don't make
you pick a music category for your entry: Rock, folk, blues,
jazz, country, Christian, hip-hop, instrumental, alt-anything --
we're looking for Michigan's best original songs. Deadline March
31, 2005. $25 entry fee per song.


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Recommended Resources
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HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY ON THE INTERNET
2004 Edition!
http://www.musicbizacademy.com/bookstore/htpromotemusic.htm
Learn the marketing and promotion methods that one musician uses
to bring in over $5000 a month in income from the Internet! There
are no 'pipe dreams' sold here. The author details step-by-step
how he finally said good-bye to his day job and starting spending
more time on his music. Download Version available for only
$18.95! Includes one free PDF update!


THE MUSIC PHONE BOOK
http://www.musicbizacademy.com/bookstore/phonebook.htm
After receiving a copy of the Music Phone Book for review, I just
had to add it to our at the Music Biz Academy. If you're looking
for places to gig across the country (or even just regionally),
the Music Phone Book is definitely for you. It contains detailed
contact information for over 6,000 Live Music Venues across the
United States (covering all 50 states). It contains the largest
directory of places to gig at that I've seen in print. Offered in
three regional editions, each for $25 or $60 for all three!


THE MUSICIAN'S ATLAS - 2004 Edition! - DISCOUNTED!
http://www.musicbizacademy.com/bookstore/musiciansatlas.htm
Created by The Music Resource Group, this 368-page volume
provides access to over 30,000 music businesses and key industry
contacts in 25 categories. Current names, phone and fax numbers,
e-mail and web site addresses, detailed submission policies and
the styles of music preferred is just some of the information
you'll find on every page of The Atlas. Available in
hard copy to Music Biz Academy visitors for only $36.95! (retails
for $39.95)


THE INDIE BIBLE - The Fifth Edition!
http://www.musicbizacademy.com/bookstore/indiecontactbible.htm
Need to create some BUZZ about your music? Looking for reviewers?
Radio station contacts? Promotion services? Then grab The Indie
Bible. This fantastic musicians 'black book' contains pages
filled with contacts with publications and radio programmers all
over the world. These are people who actively look for music to
review! Download or Hard Copy Version Available for $27.95!


MUSIC IS YOUR BUSINESS - The Second Edition
http://www.musicbizacademy.com/bookstore/musiciyb.htm
This great offering from music biz consultant Christopher Knab is
now available in PDF format! Find out why so many musicians fail
and how you can get the 'edge'. Learn how to attract
distributors, radio play, and how to create a demand for your
music. Music Is Your Business includes excellent flowcharts and
graphs, demonstrating in simple terms how the industry operates.
Sample artist bio, fact sheet, and checklists for jump-starting
your career and/or running your own record label! PDF Edition
only $19.95!


THE GUERRILLA MUSIC MARKETING HANDBOOK
http://www.musicbizacademy.com/bookstore/guerrillamusic.htm
This guide to independent music success features over 175 ways to
thrive and prosper with your own band or record label. Download
Version Available! The PDF version of this great book is now only
$24.95!


INTERNET MUSIC MARKETING PDF POWER PACK!
http://www.musicbizacademy.com/bookstore/index.htm
Get the PDF editions of 'How to Promote Your Music Successfully
on the Internet' and 'How to Build a Music Web Site That Sells' -
Both for only $31.95 - Instant Download!


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Some of our Service Partners...
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These are partnerships we've created though channels and
connections we've established over the years. In other words, we
recommend them because we trust them. If you're looking for help
in any of the following areas, these should be strongly
considered.


FREE DIGITAL DISTRIBUTION FOR ARTISTS!
http://www.musicbizacademy.com/cdbaby.htm
CD Baby is now be offering its members FREE digital distribution
to services like iTunes, Rhapsody, Napster, MusicNet and more.
There are NO setup fees for this additional service, period. Once
you sign up to sell your music at CD Baby, digital distribution
is included at no extra charge.


SELL DIGITAL DOWNLOADS FROM YOUR OWN WEB SITE
http://www.musicbizacademy.com/mediapal.htm
Most independent musicians realize the time is soon coming (and
perhaps has already arrived) when you simply MUST offer your
customers a digital download version of your CDs and singles from
your web site. But how do you go about setting this up? The
solution is simpler than you might think. That solution lies in
MediaPal.


CD MANUFACTURING and DUPLICATION
http://www.musicbizacademy.com/cdmanufacturing.htm
MusicBizAcademy.com has teamed up with Northwestern Media to
bring you quality CD manufacturing and duplication at a very
reasonable price. Why NW Media? Because this is the company we
ourselves use. We have partnered with them because we know how
very hard it is to find a good, reasonably priced manufacturer
that offers both great service and a high quality product. We
have been VERY satisfied with the work NW Media has done for us.
You simply cannot do much better, on quality, service, or price.


RADIO & RETAIL PROMOTION
http://www.musicbizacademy.com/radiopromo.htm
If you're looking to promote your music either via radio or
through retail, we've teamed up with a radio promoter who has
quarterbacked campaigns for RadioHead (before they were stars),
Lit (Malicious Vinyl), and others. Our contact will help arrange
on-air interviews, CD reviews, and create a custom campaign
custom designed for your music.


ART DESIGN - CDs, Posters, One-Sheets, and Web Sites
http://www.musicbizacademy.com/artdesign/artintro.htm
In this business of music, image means everything! You know it,
we know it, the music industry knows it. Let our hand-picked
graphic designer help you make a powerful statement about your
music! Whether you need art design for your CD package, posters,
logos, or your web site, our design partners can make you look
like a pro!


GET REPRESENTATION
http://www.musicbizacademy.com/representation.htm
The Music Biz Academy has partnered with NOMA music, a very
well-established song placement and promotion agency, to help you
get your music heard. NOMA represents worldwide bands,
songwriters, instrumentalists, and composers seeking song
licensing for motion pictures, television, commercials, and video
releases. NOMA's recent song placements include licensing with
"The Shield..Season 3 (Fox Television); "Roswell" (Home Video);
"Party of Five" (Home Video); "Hatchetman"; "Street Fury Onyx"
(DVD release); "Indian Fish - The Movie"; "Dorm Daze" (National
Lampoon) starring Tatiana Ali; "Going Greek"; "Latin Dragon"
starring Gary Busey; "Freshman Diaries" (Showtime); and "Road To
Ironman" (Bravo). NOMA offers tremendous opportunities from
the hundreds of production companies, directors and producers
they have working relationships with, and your music is
aggressively pushed on a day to day basis. There are NO up-front
fees, period. NOMA Music earns its money through licensing on a
commission only basis. Thus, the only way NOMA benefits
financially is when YOU benefit financially.


MUSIC CAREER CONSULTING
http://www.musicbizacademy.com/consulting.htm
If you'd like some help getting your music career off the ground
or preparing for that next step, contact our expert music
consultant, Christopher Knab. Chris has been called "One of the
Most Influential People in the Northwest Music Industry." by
Seattle's Rocket Magazine. He is owner of FourFront Media and
Music, a consultation service based in Seattle that helps
musicians develop marketing and career plans.


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Classifieds...
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RAINMAKER PUBLICITY
http://www.rainmakerpublicity.com/
Rainmaker is the premier public relations firm for independent
musicians & labels. Specializing in print, broadcast, and
electronic media since 1996 , way before indie was cool!
Call us @ 1-617-889-4122 or visit www.rainmakerpublicity.com .


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WANT TO GET MORE GIGS AND SELL MORE CDS?

It doesn't get any easier than this...

Discover Thousands of Places to Promote your Music
and get the contacts you need in the music industry with
The Galaris Musicians Directory 2004 Edition!

Amazing! Just point and click to email or visit the site of the
contact you need - right from your computer desktop!

"The most complete, intuitive and updated directory I've ever
seen. Highly recommended" - Derek Sivers - founder, CD Baby.

You owe it to yourself! Click below and get started now.
http://www.musicbizacademy.com/gmd.htm

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ADVERTISE HERE!
Yes, you can advertise your web site or service in this
newsletter at rates starting at just $50 per issue. Email us at
musicbiz@... for details.

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The Music Biz Academy Digest is brought to you by David Nevue and
The Music Biz Academy (http://www.musicbizacademy.com) .

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