FOR IMMEDIATE RELEASE

www.magnatune.com
Press Contact: Rhonda Kelley
Tel: 617-536-1461
RKelley283@...

REVOLUTIONARY E-LABEL MAGNATUNE INVITES CUSTOMERS TO FILL THEIR I-
PODS

(November 14, 2005)-San Francisco, CA - Revolutionary e-label,
Magnatune, continues to manufacture innovation as they invite
customers to "fill their I-pods." The new campaign from the world's
fastest growing and most creative e-label, offers to save their
customers thousands, with a package that includes 400 albums, 40 GB
of music, for only $200. Magnatune's I-Pod campaign is another step
in their ongoing quest to restore control of the music industry to
the fans and artists who created it.

"I-Pod owners envisioned themselves having a lot more music once
they left the CD world," Buckman explains, "but it costs thousands
to fill a 40 GB I-Pod. Even the tiny, 1 GB I-Pod Nano would cost an
honest user $1000 to fill with I-Tunes" Buckman plans to offer his
customers a better way to build their music collection. With 400
albums for 200 dollars, Magnatune will sell quality music at a price
that I-Tunes can't touch, and give the profit to the artist, not the
industry. Magnatune's will also use the MP3 "VBR" format, with twice
the sound quality of I-Tunes files, giving their customer a more
sonically satisfying "bang" for the buck.

As another dimension to their "fill your I-Pod" campaign, Magnatune
will offer customers the opportunity to download directly from
Magnatune's podcast show series, featuring genre-specific
collections from their growing library of artists. Magnatune's
podcasts are designed to provide an option to antiquated mainstream
radio by allowing listeners direct access to underground music,
complete with a DJ but free from fluff. In addition to downloadable
shows, Magnatune will begin podcasting new collections from their
library and will allow podcasters to use their music at no cost (and
with no ASCAP/BMI license).

Currently, Magnatune sells over 1500 albums a month at an average
price of 8.21 an album. Sales have doubled in the last half year,
largely because Magnatune continues to work with their customers to
improve on their business model. In addition to allowing podcasters
to freely use their music, they encourage their customers to share
what they buy with three free copies of every album they purchase.
Magnatune also offers customers the opportunity to get involved by
setting the price of the music they purchase and by handing out
referral cards to spread the word.

Magnatune is as much a movement as it is a business and they have
quickly become the most customer friendly music store anywhere. With
their refreshing philosophy and a commitment to improve the record
industry, Magnatune is a name that every music fan should get to
know.