PRESS RELEASE: VMCC Cyber Warriors promote Malaysia through a United Malaysian
Public Initiative
In the only one of its kind people led campaign to promote Malaysia, the soft
launch of the Visit Malaysia Cyber Campaign or VMCC held at Mid Valley Megamall
on November 3-7, 2006 surpassed the initial target of 10,000 e-Cards sent since
the website was developed. The total of e-Mails and e-Cards sent out amount to
15,000!
The VMCC is a people-led campaign, to support Tourism Malaysia's effort to
invite the world to visit Malaysia in 2007 through the usage of e-Mail and
e-Cards send out. The official launch of this event will be held at the PIKOM PC
Fair from December 1-3, 2006.
Organised by Rayma Sdn Bhd and supported by Tourism Malaysia, the campaign is
designed to allow Malaysians from all walks of life to send as many e-cards as
they can, to as many people as they can from all over the world, to invite them
to visit Malaysia.
In order to do so, they will have to get their e-cards from the official
www.vmcc.com.my website. A tracker mechanism will then track the quantity of
e-cards sent out from the website by each individual. Winners will stand to win
monthly prizes from VMCC sponsors, namely Reach Publishing (PC.com, Business
Today, EPL, Digital Camera & Photography magazines), Acer, Imation and Sonic
Gear. These prizes include a year's subscription to one of Reach Publishing's
magazine of your choice, speakers, thumb drives and other computer peripherals.
A grand prize will be held at the end of this year, with winners able to walk
home with many great prizes, including a top range Acer notebook! To date, more
than 300,000 people visited the VMCC website.
"We believe this is the FIRST of its kind worldwide where citizens play a role
to promote one's country in a unified and concerted effort. We want to
demonstrate "People Power" in a different and constructive manner. The aim is to
get every Malaysian who has access to email to send messages to as many foreign
friends as possible, and make a one-to-one effort to tell others about our
country" says Ms Pat Lu, the VMCC initiator.
VMCC is not a new concept, but has quite an interesting history attached to it.
It came about as the brainchild of a number of concerned Malaysians who were
affected by the Asian Financial Crisis in 1997, exactly 10 years ago. At the
time, the KLSE dropped to 262 and the entire local economy was depressed. In an
effort to get Malaysia back on its feet, a group of Malaysians got together and
decided that the way out was for the people to do something about it. They
realised that Malaysia's biggest asset was the beauty and the splendour of the
country itself. They then decided to get the world to visit Malaysia. These
Malaysians adhered to the spirit of "Negara Kita, Tanggungjawab Kita" - our
country, our responsibility - and got to work to walk the talk to promote
Malaysia to the world, to get the economy moving once again. The idea was simple
then. To set up a website to send out e-Cards to as many people worldwide as
possible. Amazingly enough, support came from all quarters - from the Prime
Minister, all the way to the man on the street. From the corporate sector, the
media to the schoolchildren, hundreds of thousands of e-cards were sent out.
For the VMCC 2007, the organisers hope to have a much larger participation from
ground events as well as direct participation from visitors to the official
website. Pat Lu is grateful to the support she has received from all quarters
towards the successful of soft launch of VMCC 2007.
"Renowned Malaysian Cartoonist Reggie Lee contributed his cartoons to be used as
e-Cards. In addition to that, I am happy to note that we have more than 500
registered members actively participating as "VMCC Cyber Warriors" in this
campaign nationwide"
She added that as part of the Malaysian society, we the citizens must take the
first initiative to promote the country that we love so dearly. "We cannot
expect the government to do everything, we must do our part too. With the
country celebrating 50 years of "Merdeka", it couldn't have been a better time
to help promote Malaysia to the world!" adds Lu.
"VMCC is a people-led campaign - we need the help of every single Malaysian and
everyone who loves Malaysia to make this work. Send an e-card or two everyday!
You may think that what you can do is only a drop in the ocean, but as someone
famously said, yes - that is true, but if you didn't do it, the ocean would be
one drop less."
The public is encouraged to promote Malaysia by sending the VMCC 2007 e-cards to
their friends from all over the world at the official website at www.vmcc.com.my
For more information on how you can support Malaysia through VMCC 2007, please
call Pat Lu at (012) 210 4898 or e-mail: info@...
Issued by
Edward Lu
Vice President
RAYMA Sdn Bhd
(016) 363 4922
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N O T H I N G ' S I M P O S S I B L E !
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Invite the World Visit Malaysia in 2007!
Join the Visit MalaysiaCyber Campaign
http://www.vmcc.com.my