Good evening Administrators of St MinneSomePlace!!

Your Bwanas have been working on a new Embroidery Design/clothing assortment in an attempt to get more reasonably priced, but still darn attractive, club clothing on the backs of our Phlock.  We think that we've come up with a dynamite plan but before we can put it in the official Minne-Mart catalog, we need your approval.  Before I get into the clothing assortment, here's the detailed description of our objectives.  Please read carefully and look at the pictures I'm enclosing and the links to the Order Forms (which are only for out for approval at this point and not available to the general Phlock).

One more VERY IMPORTANT POINT --- Pending Admin Staff approval, we want to have the samples and order forms ready for the LandShark Lager Release Party this Saturday, 3/15.  Time is of the essence, so I need your YEA or NAY response by Thursday, 3/13.  I apologize for the short time frame, but deciding on an embroidery design, getting quotes from EmbroidMe, and finally having the samples made took time.

Here is the Concept/Plan that we came up with.  I'm attaching pictures of each piece of clothing and a closeup of the Embroidery Design and the links to the Order Forms to both the existing pigment-dyed merchandise and the new Island of St MinneSomePlace design merchandise.

  1.  Concept:  A  new  embroidery merchandise plan for the Minne-Mart has
been created.   It was decided that a lower priced alternative should be
offered. To do  this, clothing  with lighter weight material  was selected.   To
lower the cost of the clothing and to match the clothing with the correct 
size/weight embroidery design, a smaller embroidery design was needed.   The choice
was made based upon the theme of "The Island of St  MinneSomePlace".  To
minimize costs, a simple island palm tree and a standard EmbroidMe funky font was  selected.  This eliminated the customization costs and set up costs,  but more importantly, it states very simply the message of the  island of St  MSP.
    2.  Products:  To simplify the  ordering procedure, a small assortment of
the most popular items has been  selected:  Hat, unisex-cut T-shirt, Golf
Shirt, and two  Sweatshirts.  The colors chosen were the most caribbean-styled
colors  available.  Two sweatshirts were chosen because of the desired price 
points.  $20 for an attractive sweatshirt is a great value.  Since  temperature
and durability are also important factors, a heavier sweatshirt  is being
offered at $30.  Other popular price points were also  attained:  $15 for a
T-shirt, $25 for a golf shirt, and $17  for a hat.  The overall value, quality and
the attractiveness of the  merchandise makes this merchandise plan very 
strong. 
    3.  Ordering:  An email will be  sent to the members offering these
clothing options and the entire  Minne-Mart assortment of treasures.  This will
include the original  embroidery Authentic Pigment product, the club pins, the
silk-screened  shirts, Happy Sharks, blinking lites, etc.  The order forms will
be set  up as web-based so a member only has to click on the link to access
all the  products.  Each month, an email can/will be sent to the members as a 
continual reminder that the Minne-Mart is open!  Delivery is expected  to be
between 7-10 days.  All sales are final...no refunds.  Any  product shown in the
on-line catalogs linked on the Minne-Mart is usually  available in the
colors/sizes shown.   Samples will be available  at the phlockings.  St MSP will 
not stock any inventory because of the ease of  ordering/reordering.
    4.  Special Orders:  Based upon  the fact that the merchandise can be
ordered any day, any quantity, special  orders are relatively easy.  Merchandise options are virtually  limitless.  Special orders will be processed on a pre-approved quote  basis.  In other words, if you want the design embroidered on the seat of your harley, a quote will be provided so that you know how muchit will cost  before making the commitment.  Positioning of the text "St  MinneSomePlace" and the color of thread will usually be no additional cost  on any
clothing option.

Should you have any questions/comments, please reply to me or to any of the 
bwanas.

Here are the links for the order forms.  Check these out, too, and you will see the simplicity and flexibility of the new plan:

Page 1:  _Island  of St MSP Embroidery Design Clothing_
(http://st-minnesomeplace.com/Main/MinneMart/minnemart.PayPal.Page.1.html)
Page 2: _Authentic  Pigment/Circular State/Parrot Emb Design Clothing_
(http://st-minnesomeplace.com/Main/MinneMart/minnemart.PayPal.Page.2.html)
Page 3: _Miscellaneous  Treasures_
(http://st-minnesomeplace.com/Main/MinneMart/minnemart.PayPal.Page.3.html)
Page 4:  _Special  Orders_
(http://st-minnesomeplace.com/Main/MinneMart/minnemart%20page%203.1.html)

Amazingly, through no fault of our own, if you order from multiple pages it all goes to the same shopping cart. 

Finally, let me just say this is NOT, I repeat NOT, an attempt to change the club LOGO.  That is and will remain what's on the St MSP web site and our official club stationery.  This is a plan to offer a simpler embroidery design on reasonably priced clothing.

I'm looking forward to your response to what we as bwanas think is a terrific addition to our Minne-Mart.

See you Thursday at Mary's Place for Barometer Soup, Saturday at Vic's for LandShark Release, 3/20 at Kokomo's for the March BNB, Saturday, 3/22, at the First Timberwolves/ParrotHead Phlocking, and climaxing Sat, 4/5 at THR!

John Sherwin
St MinneSomePlace
HeadBwana@...