n-Game Model of Vocalist and Lead Guitarist, Billy Corgan, and "Today"
from Four Times-Platinum Album Siamese Dream To Rock On-Disc at Launch

Santa Monica, CA - September 2, 2008 - The Smashing Pumpkins, one of
rock's defining and most acclaimed bands who've sold over 30 million
albums, is coming to Activision Publishing, Inc.'s (Nasdaq: ATVI)
Guitar Hero(R) World Tour in a ground-breaking way as the band will
debut their new single "G.L.O.W." exclusively in the game. This marks
the first time a band has recorded a new song exclusively for the
franchise which will be released afterwards, giving Guitar Hero(R)
fans exclusive access to Smashing Pumpkins music before anyone else.
The new track, bundled with two other rocking Smashing Pumpkins hits,
"1979" and "The Everlasting Gaze," will be available post-launch of
the game as a three-song downloaded content pack.

Guitar Hero World Tour this fall, The Smashing Pumpkins' singer,
songwriter and lead guitarist Billy Corgan will appear as an in-game
character and will bring with him "Today," the band's smash hit from
their pivotal and four-times platinum 1993 album Siamese Dream.
"Today" is one of the band's many hits that have defined the
alternative music era and continue to resonate on modern rock radio,
influencing a whole new generation. Players will be able to experience
the unique alternative rocker's likeness in-game as he sings and
shreds on guitar, or play as the revered rock star throughout their
vocal and axe careers.


When the house lights go down this fall, a new generation of
guitarists, drummers and fearless frontmen will come together and rock
with Guitar Hero World Tour. The latest installment in the 1
best-selling video game franchise of 2007, Guitar Hero World Tour
transforms music gaming by expanding Guitar Hero's signature guitar
gameplay into a cooperative band experience that combines the most
advanced wireless controllers with new revolutionary online* and
offline gameplay modes including Band Career and 8-player "Battle of
the Bands," which allows two full bands to compete head-to-head online
for the first time ever. The game features a slick newly redesigned
guitar controller, drum kit controller and a microphone, as well as an
innovative Music Studio music creator that lets players compose,
record, edit and share their own rock 'n' roll anthems. Music creators
will also be able to share their recordings with their friends online
through GHTunesSM where other gamers can download and play an endless
supply of unique creations.


Guitar Hero World Tour is being developed by Neversoft Entertainment
for the Xbox 360(R) video game and entertainment system from Microsoft
and PLAYSTATION(R)3 computer entertainment system. The Wii(TM) version
is being developed by Vicarious Visions. The PlayStation(R)2 computer
entertainment system version is being developed by Budcat. The game is
rated "T" for Teen by the ESRB. For more information on Guitar Hero
World Tour, please visit www.guitarhero.com.


About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc.
is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products.


Activision Publishing maintains operations in the U.S., Canada, the
United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information about
Activision Publishing and its products can be found on the company's
website, www.activision.com.

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Rock on.