There's a few simple things that can regularly be done.

1. Add a link in your signature with every message board or email post.
2. Post a daily or every other daily blog saying, "I contacted... for the Irish & Celtic Music Podcast" with a link to the podcast.
3. A review of each show as it happens.
4. Cross-post the shows to relevant music forums. I like to send mine (and forget frequently) to the CelticCafe yahoogroup.
5. Drop by myspace pages of the bands in the podcast and tell them they were featured on the latest ICMP with a link.
6. Post a link or cross-post the entire show in your blog.
7. Contact Celtic bands that you enjoy and tell them how much you'd like to hear them on the podcast.

In addition, start looking at St. Patrick's Day events, blogs and websites.

1. If I can get the press release together, send it off to newspapers/magazines in your area. Link it to the upcoming St. Patrick's Day episode.
2. There's a lot of general blogs looking for news and info for St. Pat's. Send them an email and let them know that there's the ICMP will have a St. Patrick's Day special podcast BEFORE St. Pat's. Like BoingBoing, or something like that, or Fark.com.
3. Digg It.

Ultimately, think passively. No need to be in people's faces. Stick to your blogs and sphere of influence.


--
MARC GUNN, Bard #404
Celtic MP3s Music Magazine, Irish Drinking Songs for Cat Lovers
http://www.marcgunn.com/

http://thebards.net --> Brobdingnagian Bards, Celtic Folk Music
http://celticmusicpodcast.com --> Irish & Celtic Music Podcast

Submit Your Band to My Celtic Podcast
http://www.celticmp3s.com/submit/