The biggest hip-hop impresario of the mid-'90s, Sean Puffy Combs aka Puff Daddy bka P.Diddy, as he was known on his own musical projects -- created a multi-million dollar industry around Bad Boy Entertainment, with recordings by the Notorious B.I.G., Craig Mack, Faith Evans, 112 and Total, all produced and master-minded by Combs himself. Responsible for over $100 million in total record sales and named ASCAP's 1996 Songwriter of the Year, Combs was, on the other hand, criticized by many in the hip-hop community for watering down the sound of the underground and also for a perceived over-reliance on samples as practically the sole basis for many of his hits. A very successful A&R executive at Uptown Records during the early '90s, responsible for sizeable hit records by Father MC, Mary J. Blige, and Jodeci, Combs formed his own Bad Boy label, signed Notorious B.I.G., Evans, and Craig Mack, and earned enough hits to cement an alliance with Arista Records.