Join the eleven new members of IndieMusicLounge.Com's new beta social
network. You can post music, videos and more. Start your own groups
and forum discussions or communicate with musicians just like you or
use your personal profile to promote your bands. Take the step and
join in on all the fun at http://imcafe.ning.com
Go here to view this month's newsletter jam-packed with fun, music
news, IML happenings and most of all music knowledge designed to help
you further your careers:
http://indiemusiclounge.com/archives/issue16.html
New Articles Section and Site being Developed - IndieMusicLounge.Com is currently planning the launch of what is looking to become the most popular article site for independent musicians Ever! We are already on course to having up toward 1400 new articles added into our databases by this November (2007). This decision came after CEO Brandon Marcel noticed just how popular our IndieMusicLounge.Com Articles Section has become. "We want to give you the best possible experiences on the web as independent musicians, and this is just another way we're looking to do so", said Brandon Marcel. Also, our reviewing services will be put into action shortly (October 2007-November at the latest), so get those cds and press kits ready for us. We just can't wait to have the privilege to review so many of your great works in the future. Be on the look out for this and even more great developments here at IndieMusicLounge.Com-The Home of IndieMusic.
IML Magazine Launching Pushed Back Again - We're sorry to report that the IML Magazine first release date has unfortunately been set back yet again. IndieMusicLounge.Com has been working to find even more qualified and experienced editors and freelance writers to help us in our missions of providing indie musicians with the most accurate news, knowledge and tips ever provided before via this media. So many have failed in the past in attempting to do so, but IndieMusicLounge.Com refuses to let that stop us, IndieMusicLounge.Com is dedicated to bring you not only what was stated above, but much, much more. We can't wait to show you our end product...You're gonna luv them!!!
IML Classifieds - Now you can post your music related ads for materials or even your promotions (tours, cd releases, etc.) in our new IML Classifieds section. There are a total of eight different categories for you to check out and start posting. Sign up is simple, just click the register button in the navigational bar and fill in the information required and you're ready to post your ads...FOR FRE.E Too!
IML Forums- Join today and get involved in some of the lively topics already being discussed right now, or start your very own topic threads. IndieMusicLounge.Com/IML Forums will never use your personal contact information (email address) for any reason other than to notify you of things like hot topics and specific changes to the forums and pages that we feel are vital for you to know about.
Here are some of the hot topics at the current moment:
Also Be on the look out for new videos soon! We are actually looking for a service that is already making available live 24/7 streaming online. With these capabilities the things IMLTV can do for indie musicians are limitless! Imagine us having our own sort of "Indie TRL" program or other live programming opportunities for independent musicians like you to offer your fans even that much more of you than they already have. We're excited about these planned extensions and hope you are as well.
How To Submit Your Video Titles
First start by reading our submission rules here. Then click this link and fill in the needed material and upload your videos to our systems for review. Its that simple, 1-2-3-4 easy steps and you're ready for review.
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I-Rawk Fashions
We're Expanding Our Product Selections in the Near Future!
That's right, plans are already in the mix to extend our women's fashion line into an actual full line! What does this mean for you. Jeans, pants, skirts, boyshorts, etc... Guys, don't worry, we'd never leave you out...at least not too long. We're currently looking for additional male fashion designers to take our men's line into the next level of development too. Soon you'll be able to Rawk the Stages and the Studios, or Any place else for that matter in the comfort of your very own full I-Rawk Fashions Line Outfits. We hope you Enjoy it...coming soon!
I-Rawk Fashions Model Search News
We have already begun are search for the first I-Rawk Fashions Line models. It could be a musicians, a recording artist, actual models...heck, it could even be You! Plans are already in development for our future online catalogs and print ad ideas and everyone at I-Rawk Fashion Line are excited about it! We can't wait to begin to show you how well you can really look, no matter what location you're in , when you're wearing your own personal I-Rawk Fashions Line gear. Get ready...because we've been looking, and the next person targeted could be You!
New Look Coming - Starting in October be on the look out for our new site design, This design will be easier to function, navigate, and most of all easier for musicians to find just the right products that they may be looking for. IndieVisions.Com is changing for the better and we want you to be part of it. Click below on the email link to tell us what you'd like to see done to the site.
indievisions@... (Thanks in advance for all of your great opinions and ideas)
Get Brandon Marcel's new e-book for FRE.E! - Now with any purchase of any product on IndieVisions.Com you are eligible to instantly download your own copy of Brandon Marcel's 2006 Article Compilation from your receipt page after purchasing. This e-book includes over 25 articles with topics that all musicians need to read about. Everything from publishing to marketing is covered in this e-book (a $16.95 value) and you'll be getting all of this knowledge for free! Don't wait, go claim your free copy now by becoming an IndieVisions.Com customer today.
Sells & Discounts
Blogs, Podcast and Email Package Sales - This July (thru August 19th, 2007) IndieVisions.Com is happy to announce our sale on our very popular Quick Blog and Quick Podcasting services, and Email marketing Packages. As an indie musician it is intensely important that you stay in touch on a frequent basis with your customers and fans. From podcasts, blogs, to newletters, IndieVisions.Com has got you covered! We make it as easy as possible for you to stay in touch with your all important fan base through our customized, easy to use control panels and strong technologies. Get ready to see you fans interaction with your band and products skyrocket when you start using these hugely helpful and successful products from IndieVisions.Com
Click the Links Below for more information and our quick checkout process. You'll be set up and ready to go in no time after that, order today:
IML Gets Interactive Baby!! - We've recently added several new features to IndieMusicLounge.Com that will allow or users to get even more interactive on the site. Here's the information on them below. (They'll be added into the community sections sometime later this week.)
IML Classifieds - Now you can post your music related ads for materials or even your promotions (tours, cd releases, etc.) in our new IML Classifieds section. There are a total of eight different categories for you to check out and start posting. Sign up is simple, just click the register button in the navigational bar and fill in the information required and you're ready to post your ads...FOR FRE.E Too!
IML Forums - Join in on our increasingly active forums. Several individual have already join as member and began to post and we want you to become the next to join. Check out the total of 22 different section on these forum boards for specifically for indie musicians.
IML Guestbook - We want to here from you. Do us the favor of signing the new IML Guestbook. Be sure to post a url so that our staff and others can check out your great tunes and see which of their fellow musicians are also using IndieMusicLounge.Com as the source for all of their indie needs.
IML Mail - In need of several new email addresses? Maybe for additional myspaces, band member address, etc. Who isn't these days. You need not worry though, we @ IndieMusicLounge.Com have created IML Mail Service just to heal this wound for you. You now have the choice of getting either your own free or paid email address service (yourbandname)@indiemusiclounge.com.
Directories Back Up - There are now a number of new directories such as our radio/newsletter/blog/band directories. Musicians can post information about their bands, band blogs, music newsletters, or their general/Myspace websites in the appropriate directories. Why don't you and submit your site today so that the increasing amounts of traffic coming thru IndieMusicLounge.Com will get to see your information and urls in our New Directories today. http://www.indiemusiclounge.com/directories
Below is our the current charting positions for the videos playing on IMLTV from May 2007
Artists Name:
Genre
Totals
Weeks on:
Adimack
RnB
103
06
Cool Water
Folk/Acoustic
82
05
Angel (UK)
Hip Hop/Rap
55
06
Debbie Hennessey
Country
43
06
Yung JB
Hip Hop/Rap
40
04
Dead Rage
Rock
37
06
DJ Leviathan
Hip Hop/Rap
31
04
Arrow311
Rock
30
05
Shawn Berry
RnB
29
02
JSteele
Hip Hop/Rap
28
04
Princess Nell Nell
Hip Hop/Rap
15
01
ProbeOneMusic
Hip Hop/Rap
13
01
How To Submit Your Video Titles
First start by reading our submission rules here. Then click this link and fill in the needed material and upload your videos to our systems for review. Its that simple, 1-2-3-4 easy steps and you're ready for review.
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I-Rawk Fashions
New Items Listed
We thought we'd just give you a sneak peak of the some of the new items from our I-Rawk Fashions Line for indie musicians.
New I-Rawk Womens Tank Top - $15.90
New I-Rawk Mens Muscle Tee - $16.90
New I-Rawk Juniors Ringer Tee - $14.90
I-Rawk Fashions Model Search News
We just wanted to give all of you aspiring models/musicians out there about our upcoming model search for our new I-Rawk Fashions Line. As of right now there is no set dates for when it is to begin, but be on the lookout on the I-Rawk Fashions section of IndieMusicLounge.Com for additional information as it is being released. Get Those Picture Ready Too.
Extended Hosting Sales-Every hosting package on IndieVisions.Com is now on sale for the remainder of June. Whether the Economy, Deluxe or Premium Packages you can now save big on your sites hosting plans. Get one of the best hosting plans on the web today and get 24/7 monitoring and top notch customer service and support like you wouldn't believe. IndieVisions.Com hosting is for any musician or music professional that is tired of dealing with average customer service, get out of your frustrations today and become a proud owner of your own new hosting package from IndieVisions.Com.
Get Brandon Marcel's new e-book for FRE.E! Now with any purchase of any product on IndieVisions.Com you are eligible to instantly download your own copy of Brandon Marcel's 2006 Article Compilation from your receipt page after purchasing. This e-book includes over 25 articles with topics that all musicians need to read about. Everything from publishing to marketing is covered in this e-book (a $16.95 value) and you'll be getting all of this knowledge for free! Don't wait, go claim your free copy now by becoming an IndieVisions.Com customer today.
If you've enjoyed our music business articles here on Myspace, you'll
love this news! First off, I am now a writer for Suite101.com. Go
there and search for my name and you should find two new articles.
They are exclusives to this site so please make sure you check out
Suite101.com frequently as I'll be writing articles there often.
Also go here to find out how you can get your hands on over 20+
articles mine Now:
==> http://indiemusiclounge.com/theartistsclinic/bmarcels06.html
Here is the link for this month's issue:
http://www.indiemusiclounge.com/archives/issue14.html
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Brandon Marcel's 2006 Article Compilation-In this e-book you'll get
over 20 reports by IndieMusicLounge.Com CEO and Founder on issues
focusing on the music industry, tips on how you can better your career
success, and more.
Not only this but for purchasing your copy today you'll also receive
our popular IndieMusicLounge.Com's Big List which is comprised of over
100 links to industry sites that we believe all indies should know
about. Not only that, but you'll also receive a special hidden list of
over 30 links to help you with getting traffic to your music websites.
http://www.lulu.com/content/842600
Just wanted to first off inform you all that starting in June there will begin to be 2 monthly newsletters, one focused on the happening within IndieMusicLounge.Com and the site itself, followed by a second containing the normal content you've all come to know and love, lol.
Also I just wanted to let you all know about these new services and items from IndieMusicLounge.Com that are Now! available...
IML Video Section
We just couldn't help ourselves. We had to get in on the YouTube craze. IndieMusicLounge.Com has searched throughout the YouTube Network and chosen the top indie resource videos on YouTube and collected them here for your viewing pleasure. Go ahead and begin to gain knowledge in these quick, but informative video ranging from topics of composing, getting publishing/royalties, getting a record deal, music marketing and more!
Introducing the second release from IndieMusicLounge.Com's IML Artist Clinic:
Brandon Marcel's 2006 Article Compilation-In this e-book you'll get over 20 reports by IndieMusicLounge.Com CEO and Founder on issues focusing on the music industry, tips on how you can better your career success, and more.
Not only this but for purchasing your copy today you'll also receive our popular IndieMusicLounge.Com's Big List which is comprised of over 100 links to industry sites that we believe all indies should know about. Not only that, but you'll also receive a special hidden list of over 30 links to help you with getting traffic to your music websites. Click Here To View More & Purchase Your E-book Today for the low, low price of $16.95! ---------------------------------------------------------------
Introducing the IML Mail
You can now get your own email address @indiemusiclounge.com. You can use this for additional myspace accounts, band accounts, or any of your own personal uses. Our new service offers both free and paid email addresses (it's your decision). You can never have too many accounts now-a-days, and with our new IML Mail you can now easily gain the new email addresses you our your company/band will certainly need someday soon.
Hey Everyone! I just wanted to let you know about three great offers from IndieMusicLounge.Com and its affiliates. First off IndieVisions.Com's Hosting Package Sale:
Starting from today thru May 29th, 2007 we have a great sale taking place on our economy hosting packages which offers:
• 5 GB Space • 250 GB Transfer • 500 Email Accounts • FREE! Software • 10 MySQL Databases • 50 Email Forwards • Forums, Blogging, Photos
This package is starting at the low price of $4.10 per month ($4.00 for 12 months) during this sale. Some of our competitors have people paying at least 5x this amount! This is surely a sale you must take a part in.
Already have a domain? Why not take advantage of our special low cost domain transfer offer from now thru May 29th, 2007? It's never been easier to take hold of the great offers and services that you receive with an IndieVisions.Com domain name plan or Cheaper! Simply enter your information and we'll do the rest, you just get in on the savings. Plus if you get the great hosting offer above you're able to take part in this amazingly low transfer or domain purchase costs:
$1.99* Domain Names, Transfers and Renewals! with each and every new, non-domain product you buy -- no quantity limit! PLUS, you get Personalized Email ($10.99/yr value!), FREE Hosting, Quick Blog and much more - a $100 value**! $1.99 reflected in your shopping cart at checkout. Some limitations apply.
Last but not least The IML Artist's Clinic has published its first Ebook-IndieMusicLounge.Com's Big List! In it is simply an amazing of over 100+ web sites that are focused around indie music and the music industry as a whole. You'll find links to organizations, trade magazines, associations and more!
Hey, everyone! We would like to first off welcome all of the over 200 new members to this group (we must be doing something right, huh :). Secondly we'd like to remind you about this:
Better known as IMLTV! This is our new online Music Video Network, we are oober excited about this network and want as any eligible musicians to get involved as possible. How Do you Do that?...
Hey all, sorry for the increased postings, but we've been releasing a number of new items that I just couldn't hold myself back from telling you about. You forgive me, right? One such item is this new offer by IndieMusicLounge.Com/IMLTV:
You Can Now Submit Your Music Videos To Be Played By IMLTV-IndieMusicLounge.Com's new internet television network. Any genre, any length (try and aim toward the average 3.5-6 minutes though), from any artists (assuming you own the rights to submit the artist's videos). This is a GREAT OPPORTUNITY for you to increase your band's exposure and potenially your fanbase as well. All of course at no charge to you.
Thanks for the submissions in advance and I promise no more promos (at least I don't think so anyway).
-B. Marcel
(Also no obscene videos containing, nudity, violence, racism or explicit acts or the use of drugs or any other illegal material will be accepted by IMLTV)
Ok, so... technically... You Loss Our Battle Of The Billionaires Offer due to the fact that Donald Trump was in fact the winner of last night's Wrestlemania hair vs. hair match. And it was Vince McMahon, not "The Donald" who at the end of the night became the World's Newest Bald Billionaire.
But, I tell you what. I'm in a generous mood today, so those of you that sign up as IndieVisions.Com customers between today and April 16th, 2007 (roughly two weeks) will be given a discounted membership until May 28, 2007 on all of their IndieVisions.Com item purchases.
How does that sound? Sort of a consolation, huh? Be sure to take advantage of this great offer at saving on your domain registrations, hosting and other Internet products offered by the new IndieVisions.Com.
(Please note that it will take 24 hrs. from the time you register with us until the time your account will be granted an active discount membership status, so please plan ahead. No customer will be granted this offer after April 17th, 2007)
Also be sure to make your way around to see our new site look and stores to take advantage of all of the great new opportunities we've created for you.
Until Next Time, Get Out There & Manifest Your Career Success!
Hey I just wanted to first off remind everyone about IndieMusicLounge.Com's Musician's Palace offer on some of the newest products and music gear showed off this year @ THE NAMM SHOW. Only TWO WEEKS remains for you to pre-order and be one of the first musicians to have these incredible new items, so hurry!
Also I wanted to give everyone a sneakpeak at the new IML we've been working to create. There's a ton more products and services we're planning on offering, some as early as next quarter, as well as many more interactive, free things you'll be able to do on IndieMusicLounge.Com's New Website! (The links aren't live yet : (
And Finally I'd like to again show my graditude for all of those that have viewed and even purchased items from our preview of the new IndieMusicLounge.Com cd store IndiesRawk CDStore. If you haven't yet seen it I urge you to, it's really shaping up quickly!
Hi everyone, I hope everyone enjoyed their holiday celebrations and are ready to embrace 2007 and make it your music careers best year ever! Here @ IML we've been brewing up a lot of new products and services to launch this year designed to help you do just that. For starters here is the link to view our newly revised cd store preview (scroll to page bottom) and the beginnings of a major overhual of the whole look and feel of our gear store now named Musician's Palace.
here is the link to view these new stores and to recieve a special pre-order option from some of The NAMM Show's top manufacturers:
Hey, just got some exciting news. We have just created our own broadband video network (IMLTV) which will air videos of your music alongside other shows over time designed to give indies a newer way to promote themselves. We're still in the process of setting up the various submission guidelines and show types/schedules so I'll keep you posted as things progress as to when you can begin to submit your videos for airplay, so stay tuned : -)
Hey out there, I just wanted to remind everyone about our booming Coupons pages on IndieMusicLounge.Com. We've added even more great offers from our sponsors. Please take sometime and view these great offers. There's everything from discounts on jewelry to musical gear, of course, and I don't want you to miss out on what so many others have wisely chosen to be apart of. Here's the link again: IndieMusicLounge.Com Coupon Pages .
Also I wanted to remind you about the great Q & A offer from vocal instructor Dan Parilis. To submit your question please go to his myspace site or Dan's official site and submit your vocals questions today!
Finally I would like to thank those of you that participated in our first ever IndieMusicLounge.Com 25 days of Christmas offer. I hope you all are getting a great deal from these daily email packages as we at IML hoped you would.
Hey everyone, I hope you all in the U.S. have a great turkey day this week and are ready for the "Most Wonderful Time Of The Year". We at IndieMusicLounge.Com have created a number of new offers and services that I'm sure you will love (pay extra close attention to the editors message at the beginning of the newsletter to see how you can be apart of these offers). Click here to read about them and to read this month's Newsletter .
As you can see we have all been busy at IndieMusicLounge.Com trying to bring you more and more free to use advice and products and this is just the beginning of that.
Until Next Time, Get Out There And Manifest Your Career Success!
-B. Marcel
(P.S. if you are a band or company that wishes to know more about how you can advertise in our monthly newsletter now reaching over 1000 reader each month,click here .)
I hope you enjoy our new format. I'm also putting a lot of the finishing touches on the official website, IndieMusiclounge.Com, due to launch later this month. I too would like to welcome our newest members and remind everyone of the official IndieMusicLounge Article Blog that I write each week focused on artist knowledge and advancement. Keep on rawking and...
Welcome to this months IndieMusicLounge Newsletter. This newsletter is designed to give Independent musicians adviceon how to improve in musicianship, marketing, promotion, and sales as well as spotlight those in the community.
I would like to thank those of you that took me up on my FREE 10 Day Music Marketing E-Course Package offer and hope you gain a lot from it. If you have not yet began receiving your e-course it is possibly because you have not yet validated your account with our auto-responder service (your spam filter may be blocking this letter).
You are receiving this e-mail because you or a friend requested a subscription for this email account. Directions for how to unsubscribe are listed below.
Radio Airplay 101 - Performance Royalties from Radio
by Bryan Farrish
We are always asked by people releasing their first record, "Will I get BMI/ASCAP royalties if I get airplay?" This question is similar to asking, "If I open a restaurant, will I make money?". While it is the job of BMI/ASCAP/SESAC to pay airplay royalties, it's also the job of restaurant customers to pay their check at the end of their meal. But most new restaurants don't make a profit, and most records pushed to radio don't make more than a few dollars from royalties. Our recommendation: Don't do radio for the purpose of royalties. Do it instead for other reasons... like tour distribution. There are some exceptions (one out of a hundred records do make some money), but you wouldn't open a restaurant if you knew for a fact you only had one chance in a hundred of making it.
The reason that a new indie act will probably not see a check from BMI/ASCAP is that they will not get enough spins on the larger stations. BMI/ASCAP does pay for college spins, but even they state that they pay only about a million dollars a year for all college records. The problem is that there are about a thousand records mailed to college radio EVERY WEEK in this country (not all stations get all records, of course,) so using the very numbers from BMI/ASCAP would show that each record gets $20. But what you don't see is that most of the money goes to less than one percent of all the records... the major label and major indie records... because they get the majority of spins, because of the level of marketing that they do. So the majors get a bit more royalties from college radio ($200 to $500?), and the small indies get nothing.
With commercial radio, there is no comparison... unknown indies make zero royalties in comparison with even midsize indies. If you are a grassroots indie with your first release, don't even waste the energy with BMI/ASCAP... spend your time instead trying to find paying gigs, and sell your CDs there (i.e., tour distribution.)
On the other hand, if you are indeed a midsize indie (meaning your average title scan 50,000, and you have been doing this for at least three years,) with at least good indie distro, and if you are getting newspaper press in at least 50 of the top 100 markets, and if your videos are also airing in these markets, and if your gigs are pulling 100 to 500 paid people to see just your act, and finally... if you have some good low-medium level radio promotion ($50,000 or more) going into your next release, then you will probably get enough airplay to be getting some good sized royalty checks, although probably not enough to pay for your radio promotion.
The point here is that small indies have a certain amount of time they can spend on dealing with different areas of marketing, and BMI/ASCAP issues should not be one of the first things dealt with. By all means use radio, but use it for getting more paid gigs (and more people at those gigs) so that you can make some money each night by selling CDs and merch while you are there. And use radio to get referrals to newspapers/magazines, stores, even labels and managers. Use radio chart results to build your marketing kit. Use non-commercial radio to drive people to your site. Use commercial radio morning shows to showcase crazy tunes and jokes. Just don't try to use radio for royalties.
Bryan Farrish is owner of Bryan Farrish Radio Promotion, his website and additional information can be found at
radio-media.com.For a complete description of our syndication campaigns, including pricing, send an email to airplay@...
From 1995-1998 I made my full-time living playing at colleges. Got hired by over 350 schools for about $300,000 (gross, not net) on the East coast (from Florida to Maine, as far west as Arkansas.)
I'll try to put into one article, here, every bit of advice or wisdom I could share with my fellow musicians, from my experience. (Disclaimer: These are my opinions and observations from my unique experience only! Others may disagree.)
Derek Sivers is President of the online store CDBaby which is the #1 online source for finding, selling and buying great independent music from artists across the world.
We've discussed alleviating tension in the voice, and we've discussed slowing down the process of singing to develop the correct mechanics, to allow us to achieve the results we desire. So let's take a detour from the concepts and theory of correct singing, and focus on some of the practical and applicable details I alluded to earlier.
There are plenty of elements that should be addressed on the road to developing correct vocal technique, but NONE are more important than learning how to breathe efficiently, and learning how to "connect the breath" to bring out the freedom and the power of the voice.
"Connect the breath"? Sounds like vocal-ese techno-jargon, right? Don't worry, it'll make sense soon... Click Here to read more.
Dan Parilis is a vocal instructor based in New York and also answers free Q & As and gives advice through his Myspace page
Welcome to this months IndieMusicLounge Newsletter I hope you all had a wonderful Independence Day. This newsletter is designed to give Independent musicians advice on how to improve in musicianship, marketing, promotions, and sales as well as spotlight those in the community.
You are receiving this e-mail because you or a friend requested a subscription for this email account. Directions for how to unsubscribe are listed below.
If I were to ask you if who'd like to become a millionaire, most likely, each and everyone of you would reply that you would. However, in reality this could not be true or else you'd be one already or be well on your way to becoming one. The truth is only when you gain inner wealth will you ever be able to manifest it in your career and life. No matter what you do outwardly you'll never gain the momentum you need to get where it is that you'd like to take your career. This is because until you are right with yourself, the right people and resources will never come into your life and even if they were to you mostly likely would run them away. So here are a few ideas to help you get started on creating wealth from the inside out in hopes that it will manifest in your music career:
Change Your Thoughts- If you've been reading my articles for a while now this is probably not a surprise to you. I am convinced that the power behind thought is so divine that changing your thoughts alone can begin to change the harvests you are yielding. This is because your thoughts are the birth place of every word you speak and action you make. So then obviously if your sub-conscience is saying there's no way that I'll ever really make it to #1 on the billboard charts being that your from Iowa, then don't be surprised when you don't. An example of the power of thought is Kanye West, for years Kanye reportedly walked around every single day with the grammy speech he intended to make once he climbed the industry mountain and won the award. Now if this was after working with Jay Z and being signed to Roc-A-Fella I could see how this may be less surprising, however, this was way back before West was even signed. He saw through his thoughts that he would one day be at the Grammy's accepting an award and last year he did just that, giving one of the most memorable speeches of the night. How's that for thought power.
Stop Speaking Against Your Success- According to Michael Jackson's brother Jermaine, when Michael and Quincy Jones were creating Thriller, each and everyday MJ would write on a mirror and speak out loud "I have the best selling album of all-time", and I think we all know that to now be an affirmation completed. Speaking something day after day will lead to your eventual belief behind whatever it is that you are speaking and your actions will then follow these new beliefs leading you to whatever that belief is whether it be negative or positive.
Change Your Environment- This doesn't mean that you have to move, but it does mean that you must place yourself in the appropriate places to be seen by the right people, both online and off. I'm guessing this is one of the reasons that so many individuals have created their own myspace band pages, to be seen. That's a good start, but what about your geographical setting? If you want to become a big dog you have to run with that pack. You must find out where the top local artists that are in your area play at, hang out at, etc. By doing this not only will you gain a new visual scene, but also a stronger network which leads me into the last tip.
Create Friendships With The Right People- Now don't get me wrong, I'm not saying that the only reason you should create friendships is for mobility; in fact I'm not saying that at all. As you move forward in your inner quest for wealth though, it is natural that outwardly you will as well, thus pushing you into new acquaintances with like minded people. This may manifest in higher level producers, artist, executives, musicians, etc. and it is up to you to discern who's worth your time and who's not because having more talent, success, or money or fame doesn't mean that these new people are competent or true friend material, so be cautious of this.
With these tips you should be able to begin your journey toward inner wealth as well as outer. It will take time to truly master them, but eventually you'll find yourself thinking, speaking, and moving in areas that will lead you to breakthroughs that will bring you to total and true wealth, whatever that may be for you. No matter how things change career-wise or financially for you though, it is important for you to remember that true wealth comes from within.
(The following article is excerpted from my new audiobook, What Every Musician Should Know About Self-Promotion.)
Let me ask you ... What has to happen for a person to be converted into being a fan of your music? There are a number of possible answers, but at the most basic level, one thing has to happen: The person must hear your music.
And there are only so many ways someone can hear your music: on the radio or on television, on the Internet, in a dance club or a retail store, from a friend on a home or car stereo or ... during a live performance.
Let's focus on that last one, because even with all of the advancements in technology, live performance continues to be one of the best ways to connect with fans, sell CDs and prosper as an artist.
Hopefully, your marketing plans include a heaping helping of live shows. But what type of live shows do you plan? The problem is, many musicians get stuck in live performance ruts and fail to think outside the box. For instance, most rock bands flock like lemmings to nightclubs. Most acoustic singer-songwriters obsess over coffee shops and folk venues. That's fine, but they end the thought process there -- and then complain that there aren't enough gig slots for all of the acts who want to play.
The solution: Redefine your live performance goals. And ask yourself the right questions. If you only ask, "How can I book more shows at clubs?" you'll rarely look outside that possibility. But if you ask, "How can I reach more of my ideal fans through live performances?" then your list of potential venues is suddenly wide open.
Where can you play in front of more potential fans? If nightclubs is one answer, great -- continue to pursue that. But what about community festivals, neighborhood block parties, grand openings, rallies, auto shows, craft fairs, the finishing line of a city marathon, a public beach on a sunny day ... anywhere that large groups of people gather is fair game.
Sure, not every option will have the logistics for a sound system, a stage, etc. But any glimmer of an idea along these lines is worth looking into. And I guarantee you, the number of other acts competing for a spot at one of these offbeat events will be much less than the number you find at the traditional live music venues.
So ... expand your definition of a live performance, ask yourself empowering questions, and open your mind to the many new ways you have to reach fans through live performances.
Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that deliver marketing tips, self-promotion ideas and other empowering messages to music people of all kinds. Get your FREE subscription to Bob's e-zine by visiting http://TheBuzzFactor.com today.
The biggest mistake singers (or prospective singers) make is that they try to manipulate their voices into sounding a certain way right out of the gate. They hear a performer who they really dig, and they try to twist their voices into sounding like that performer when they sing. The problem with that is, the singer they are emulating has probably spent years developing that sound, and, more importantly, that singer's voice probably naturally lends itself to sounding that way. So, the prospective singer manipulates his or her voice to try and create the quality that the singer they are emulating gets naturally. And this often leads to a serious strain, either right away, or over time.
Don't get me wrong: musically, it's a great idea to emulate another musician's style if they move you. It's been happening since art and music were invented, and it's totally natural. But from a physical standpoint, that sort of manipulation of the voice can be very harmful.
When a singer gets into the habit of building their voice the correct way, by using a proper practice regiment, they gain the tools necessary to create any sound they like. Developing those mechanics first is imperative. If the mechanics are there, the results come AUTOMATICALLY.
If I hear a technically exceptional guitarist, may it be Paul Gilbert or Eddie Van Halen or John Petrucci, I can't just pick up a guitar and try to play in that style right from the get-go…my runs will be sloppy, will sound like crap, and I'll most likely end up with a whole lot of frustration, not to mention Carpal Tunnel Syndrome, for my trouble. But if I consistently spend some time every day (the same way the guitar players I mentioned did) playing scales, doing finger exercises, learning how to keep relaxed and avoid tension…I should be able to develop some pretty great chops.
The voice is the same way. Doesn't matter whether you sing Metal, Jazz, Rock, Classical, R&B, Broadway, etc…work on the mechanics, and the results will come.
Ok, fine…point made. So, how do we begin working on the mechanics that will help us develop into the singers we want to be?
The next article will offer some information and a few applicable tips to get your started.
Welcome to this months IndieMusicLounge Newsletter. This newsletter is designed to give Independent musicians adviceon how to improve in musicianship, marketing, promotions, and sales as well as spotlight those in the community.
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I downplay all the talk about "deals", since the impression is that a good "deal" solves all problems. However, since this topic comes up daily, I'll present a realistic option for the newcomer to consider.
You may not know it, but you can "hire" your own record deal (and by "deal" I mean marketing (not making) your music) if you know what level of people to look for. After all, if you were to be "signed" to a real label (with real backing), the first thing they would do is hire the needed marketing people to get the record going.
Yes, labels have some staff people to do some things, but the larger the label, the MORE external field-staff people they hire to get the job done. You can hire some of these same field-staff too. Since I'm writing a radio airplay article, I'll emphasize radio, and then touch on the rest. I'll also show four different levels: Major label deals, major-indie deals, indie deals, and grassroots deals.
RADIO
: Most all labels have staff people to call stations, but the responsibility of these people is also to hire-out for indie promoters. Indeed, it is the indie promoter's sole job to talk to the stations, and then report back the results to the label.
Grassroots Deals:
These radio campaigns hire college, mixshow, specialty, and/or small market regular rotation indies, and are under $10,000 for the radio budget for one song/album. This amount would cover manufacturing and postage too. You can hire all the same people for your project that the grassroots label does, and thus not depend on what the label might or might not do. Besides, some of these grassroots label deals are offered by people who don't know anything more about marketing than you do.
Indie Deals
: These folks know what they are doing, but are limited in budget. They have maybe one full-time radio person, and this person hires one to four separate indies to do the radio work. The radio budget might be $10,000 to $50,000 for one song/album. This is about as high as a newcomer like yourself would want to attempt on your own; you would hire the same indie(s) that the indie label would have hired (and in general, these indies will take your project.)
Major Indie Deals
: These have several in-house radio people, and they hire out from two to five indies, from $50,000 to $300,000 total. You cannot easily hire these indies; they will only consider your project once it is successful in the smaller markets, and once it has at least indie distribution.
Major Deals
: These are the big five; their radio budgets are $300,000 to $1 Million, and they hire from 3 to 15 separate indies. You cannot hire these indies; they take major label accounts only. The only exception might be a record that has worked its way up to R&R or Billboard charting, and has major distro, press, touring, etc.
PRESS
: Like radio, grassroots labels hire PR people/firms to obtain publicity. You can hire the very same PR firms for yourself for about $1,500 a month, and you'll want to do it for at least 6 months. You can expect a total of about 10 articles in small magazines/newspapers/zines/sites. These smaller PR folks generally don't ask for distribution first.
Indie labels would hire a full campaign at about $3,000 a month, and you could do the same. These PR folks, however, may start wanting indie distribution first, however, and radio too.
Major indie labels would be spending $3,000 to $5,000 a month on one or two separate PR firms. You can't really hire these folks until you've got good indie (or major) distribution,
and at least small-market radio.
Majors labels will spend $10,000+ a month each on 2 to 5 separate PR firms; You cannot hire these PR firms yourself.
RETAIL:
After your radio and press are going, you can hire a grassroots-level person for retail promotion for $1000 a month for 6 months, plus commission. Indie-level would be one firm for $3,000/mo plus commission. Major-indie would be $5,000/mo, and major $10,000/mo, but you cannot hire these last two.
Bryan Farrish is owner of Bryan Farrish Radio Promotion, his website and additional information can be found at radio-media.com. For a complete description of our syndication campaigns, including pricing, send an email to airplay@...
In an issue of the trade magazine Billboard, columnist Chris Moore once expressed his bewilderment over the avalanche of new releases from independent labels during the months of October, November and December. Obviously, these record companies want to take advantage of the holiday buying frenzy. The only problem, argued Moore, is that the major labels choose these same months to release most of their heavy-hitting new albums.
And who do you think is going to get most of the attention at retail stores and on the radio during the fourth quarter every year? You can bet it won't be the indie labels.
Moore's suggestion: Independent labels should save their biggest moves for times when the majors are putting forth their smallest efforts. He cited January, a month when major labels are catching their breath after the big holiday push, as being the perfect month for smaller companies to act.
And he added this gem: "In guerrilla warfare, the insurgents always stand the best chance of making a successful strike when the other side is asleep."
I knew right away that I had read these sentiments expressed before. So I picked up my copy of Marketing Warfare (McGraw-Hill), one of many fine books by Al Ries and Jack Trout.
Within its pages I found more ammunition for this viewpoint: "Launch your attack on as narrow a front as possible," the authors write. "This is an area where marketing people have a lot to learn from the military. Where superiority is not attainable, you must produce a relative one at a decisive point by making skillful use of what you have. The marketing army that tries to gain as much territory as fast as possible by attacking all at once with a broad line of products will surely lose in the long run."
The philosophy here is simple: When you are not the leader in your field, you can't possibly win by playing on the same turf and using the same tactics as the leader. Instead, you use the leader's strength to your advantage by focusing your efforts on areas too insignificant for them to bother with.
Plus, you won't succeed by trying to be all things to all people. That broad-appeal, shotgun approach doesn't work for indie bands and labels 99 percent of the time. Your music won't connect with any one group of consumers strongly enough to matter. That's why pinpointing areas where the big players are weak is the best strategy.
Now that you're beginning to absorb this their-weakness-is-your-strength attitude, I encourage you to start coming up with ways you can use your small size to your advantage.
Where else could you be playing live? Through what alternate routes might you get media exposure? What types of new retail outlets could you approach to sell your CDs? How might you package your next release to make it different?
Stop complaining about your lack of resources, and start reframing your current situation into a position of strength!
Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that have been delivering marketing tips and inspirational messages to music people of all kinds since 1995. Get your FREE subscription to Bob's e-zine by visiting http://TheBuzzFactor.com today.
What is an athlete, exactly? An athlete is someone who can perform a feat of physical excellence by using developed musculature, and coordination of that musculature. An Olympic runner isn't only fast because he or she was born that way, they are fast because they've been taught how to conserve their motion while running, how to alleviate tension in their bodies, how to breathe a certain way that will help their success, and not hinder it, etc. Behind every great runner, there is the person or persons who taught them the skills and techniques they needed to enhance their latent abilities and reach their potential.
Just like the act of hitting a baseball was daunting for me (see Article I, An Introduction to Voice Technique), the act of singing well is daunting for many people. There doesn't seem to be much rhyme or reason as to why some people do it so much better than others.
Well, the answer to the query is this: people who sing well naturally, have better initial coordination regarding all of the muscular elements involved with singing than other people. But again, there's no reason why most anyone can't LEARN that coordination Yup, you heard it here first! Whether you're an amateur or an accomplished vocalist, there's absolutely no reason why eyou can't become *much* better than you are currently are, by learning correct vocal technique. Things like correct breathing, alleviating tension, learning how to adjust the musculature involved in proper resonance, etc., can make your voice stronger, more resilient, and more diverse. And yes negative emotional dispositions, whether they are simple or complicated, have a TREMENDOUS bearing on the way you sing (when I had that baseball being thrown at me, and I wasn't sure exactly HOW I was supposed to hit it, it scared the crap out of me! Do you think that fear and insecurity had an effect on my success (or lack there of) at hitting the ball? You better believe it!). The emotional elements connected with singing will be covered in another article. In the meantime, as we move on to the next one, lets talk about slowing down that pitch, and giving you a chance to work on your swing (so to speak).
Dan Parilis is a vocal instructor based in New York and also answers free Q & As and gives advice through his myspace page
Indie911.com- This website offers a way for musicians to pursue licensing opportunities (publishing) and through Indie911's platinum membership you get access to marketing and licensing solutions of SongCatalog's Music Licensing Network. Truly worth a look.
MusicSubmit.com-MusicSubmit will do just that submit your music with Flash Player to genre-specific internet radio stations, music ezines, podcasts, and other music related sites. Your flash player can also be re-posted on music sites to create tons of online stores.
MusicForte.com- This is a Japanese Distribution/Promotions company that will bring your music to the far-east (Japan). Their services include a translated website, worldwide radio promotion, search engine optimization, digital promotions and much more. Check them out the next time your looking to expand your band's worldwide fan base and touring locations.
Well that's it for this month, Until next month get out there and
Welcome to this months IndieMusicLounge Newsletter. This newsletter is designed to give Independent musicians advice on how to improve in musicianship, marketing, promotion, and sales as well as spotlight those in the community.
This month I'd like to welcome Dan
Parilis to the team. Dan is a vocal instructor based in New York and will be doing Q and A articles and advice as it relates to the vocals. I feel that Dan will be a great asset to this newsletter and after reading his articles I'm sure you will too.
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Radio Airplay 101 - How Touring and Radio Work Together
By Bryan Farrish
The first area we like to see artists use radio for is gigs/touring. This is because the majority of money made by an indie artist (even if they have real distro) is going to be at live gigs via CD and merch sales. It is also because the number one thing a station would like to see is the artist playing in their market. So here is how to help one, using the other...
Whether you are on tour yet or not, you should start with small market commercial regular rotation (or mix/specialty or college), and see what areas you are getting support from, and using that to book additional gigs. You do NOT want to do it the other way around... trying to work radio only in areas that you are gigging... because you will not get enough mass support by working just those areas (even though you are playing there.) This point seems to be difficult for many artists to understand, so I'll repeat: It's great that you are playing in a certain town, but that alone is not enough reason to only work the stations in that town, leaving out the rest of the stations around the country in that format. It is true that gigging a market is the single best thing you can do to help your radio there, just like gas is the best thing you can get to make your car run. But you first have to have a car, and likewise, you first have to get your radio marketing lined up. This means working radio the way radio works: Getting spins on many stations of the same format/type at the same time, across the country, so as to build a "hit".
After you have starting working the stations, you do two things: Go to the clubs in the markets where you are getting radio support, and ask all the stations (or have your promoter ask) what clubs/venues or other places the stations might recommend for you to be booked at. If it's a commercial station, they might recommend a client club (a club that advertises on the station). This is very useful because the station wants the club to advertise more; by recommending that you gig there, and by giving you some spins, the station is providing what the club needs... an artist that the community will know about. Combine this with the ads that the club will hopefully run, and you have what is needed for a nice turnout. If the station is a college station, the referral-to-clubs is still of use because a club is going to respect the fact that someone at the station respects the artist, and felt that the artist would suitable for the club. And the spins on the college station won't hurt, either.
Some other things you can offer clubs... You or a pre-arranged intern in the club's market can arrive a day early and flyer appropriate retail locations. Also offer (or have an inter offer) to find and post club info on pertinent websites local to the market. You can even just offer to find interns who will work for the club. Keep in mind you have to do these things while you are on the road, so portable web access is important.
Bryan Farrish is owner of Bryan Farrish Radio Promotion, his website and additional information can be found at radio-media.com. For a complete description of our syndication campaigns, including pricing, send an email to airplay@...
The other day I was asked if there was anything that all music artists have in common. Of course there is! The lack of time.
Whether you are doing your music full time or balancing a day job and building your career, you never have enough time to do all the things on your list to promote your music. And this is where the problems begin.
When you have a long list of things to do when it comes to promoting your next show or trying to get a review or airplay, you are going to fail. The reason why is because you are trying to accomplish too many things at once. But before you waste your money by running out and hiring a publicist who still uses outdated press kits and old fashion bios or a "radio tracking" service who claims to be a radio promoter, lets sell the CDs you already have sitting on the floor.
Your first step is to cross off 90% of what is on your "to do" list. Focus on two basic principals. One, you need to promote your music at all times! Whether you have a show coming up or not, you need to be talking to everyone about your music and give them a "proper" CD sampler. (Like the ones I have outlined in my workshops). Two, you need to focus on your home city. Instead of driving hundreds of miles to play for 25 people, build a fan base of a few hundred fans at home before you start touring.
The key to selling your first or next 1,000 CDs is not airplay on a college radio station where they will play your song 3 or 4 times a week or airplay on the local show of a commercial radio station. It's not getting a review in a magazine that is primarily read by musicians who aren't going to buy your CD or traveling hundreds of miles to play another show where you don't have a lot of fans. The key to selling your first or next 1,000 CDs is YOU. People want to connect with you. Your music is a means for them to do that. Since you are the key, this means focusing your daily, weekly and monthly "to do" lists down to only a few items at a time that you can actually do. And again, these are items that will help you sell CDs right now! (For more ideas and strategies order Tim Sweeney's Guide To Releasing Independent Records Part 2, http://www.tsamusic.com/products.asp) Before you spend the time making some grand marketing plan for the year that won't sell your first 1,000 or even 10,000 CDs in your home city (because you will be just repeating what you did last year that didn't work), check out my upcoming seminar at http://www.MusicStrategies.com.
If you want help right now with selling the CDs sitting on the floor in your house, email me directly at Sweeney@... or call me directly at 951-303-9506
For many people, both singers and non-singers alike, the act of vocalizing is something of a mystical phenomenon. The mouth opens, the sound comes out, and it either sounds good, or it doesn't. It's something that "comes from inside of us"; either you're "born with it", or you're not.
Non-singers look at people who can sing well with a sort of reverence, and often times, people who already sing well look with a similar reverence to people who seem to have more natural talent than they do. "How the hell does he hit that high note and make it look so easy?" "How is she able to hold that note without running out of air?" "Why can they project like that, get such a powerful sound? They must have been born with a really strong voice…"
The fact of the matter is, like ANY ability, some people are born with a more natural and untrained knack for it than others. But that doesn't mean that those without that initial capacity can't develop it.
I, personally, was a lousy athlete all through grade and middle schools. I couldn't hit a baseball or throw a football to save my life. But some of the other kids were great at it! So, I thought that sports and athleticism were simply beyond my reach of attainable capabilities. One day when I was about 13 years old, my older brother came back from college to visit, and we somehow ended up at a batting cage down the road from my house. He slowed down the process of swinging and hitting for me; he explained to me that I wasn't following through with my swing, that I was holding the bat incorrectly, and offered me some tips in regards to how to anticipate the direction of the pitch, and therefore, how to connect with it. Within a half hour, I was able to connect with every pitch he threw at me. You can imagine my excitement!
The crux of the situation was this: my natural tendencies for hitting a baseball were wrong, and no one had ever given me ANY direction at all as to how to fix my bad habits or do it better. So, in my mind, I had this tremendously daunting task: someone was throwing something at me, and I had to somehow, magically, find a way to make the bat that I was holding connect with this projectile. It was such a big task, I couldn't fathom the multitude of elements that went along with it: how I should be standing, how to hold the bat, how to alleviate tension in my body as I swung, how to develop the coordination necessary to anticipate the speed of the ball, my own control of the bat, and make all of those elements work together to successfully achieve the desired result: hitting the damned ball.
Again, some people were naturally better at it from the get-go than I was. But when the process was slowed down for me, when I had the chance to work on these elements one or two at a time and really get them under my skin, I learned how to hit the baseball.
How does this long diatribe factor into singing, you may be impatiently thinking? Well, because with singing, it's the SAME DAMNED THING.
Singing well is NOT some mystical and unattainable concept that most of us make it out to be. On the contrary, it's a very attainable goal that comes with a strong understanding of our instrument, and some diligent work at developing that instrument. In most cases, becoming the singers we dream about being is a very realistic ambition, rather than the unreachable "pie in the sky" pipe dream most people envision it to be.
This series of articles will be geared towards demystifying the act and art of singing well. It will be chocked full of information that I think every singer should know about their voices. Some of the information will be conceptual, dealing with how most people SEE the voice versus how it actually is, and how our understanding of our voices, or lack of understanding, is a critical element in improving our skills and abilities, and increasing our confidence. And, some of the information will be practical and applicable details; exercises, drills and experiments, to help anyone who reads them to improve their voices dramatically, whether they are seasoned professionals, or at the beginner level.
I help people become the singers they want to be. It's what I love to do, and it's what I do well. So…that being said, lets cut the jibber jabber, and get started!
Galaris.com- This website offers musicians a host of music related articles, services an organizations software, music industry directories, a great newsletter distributed monthly, and much much more, be sure to check it out!
Oasiscd.com- This is the site for the Oasis Cd manufacturing company. They offer a number of services and extras to there manufacturing packages that can really make it worth it to check them out the next time you have a Cd or DVD product ready to be pressed.
JukeboxAlive- This is a great website for both musicians and fans. It allows you to stream your music, set up a profile, sell music and create a digital press kit among a number of other cool features. Jukeboxalive is defiantly a site you will want to check out
Well that's it for this month, I am currently working on the new website's look and design and already things are turning out wonderful, the new Indiemusiclounge.com is going to be better than ever! Until next month get out there and MANIFEST YOUR CAREER SUCCESS.
Welcome to this months IndieMusicLounge Newsletter. This newsletter is designed to give Independent musicians adviceon how to improve in musicianship, marketing, promotion, and sales as well as spotlight those in the community.
You are receiving this e-mail because you or a friend requested a subscription for this email account. Directions for how to unsubscribe are listed below.
Of the many questions that you shall have thrown at you as a musician the question of who you are stands the most important. This holds true for Indies even more. Its through this question and your answer to it that people decide whether you are worth their listening in the first place. Generally speaking the first thing that shoots out of most novices mouth is that they are an original, someone with great creativity that bares comparisons to no one else, and of course that their style is very versatile. On the surface this seems like the right answer, the most engaging answer that leaves open a lot of room not to offend anyone persons musical taste, however that is exactly why this is such a bad choice of explaining who you are.
Think about it, how many new artist on the major scene have you heard use these statements and still, even with a major label push and dough, fell short of making the lasting impression needed for future success. Simply put this answer is too wide, you need to narrow your answer in hopes to find your true core fans, the people that will ultimately lead you to the worldwide scene. I know baby steps aren't fun for anyone, however the snowball effect created from this method tends to lead to a more fulfilling and longer lasting career. Many big time acts have used the power of offending towards their own use, Kiss, Cher, Madonna, Green Day, and countless others have clearly defined not only who they are, but who they are not.
This of course led them to finding that core group of devoted fans that truly felt connected to them and wanted to see them succeed. And from there they then were able to target their market song-wise, promotion-wise and as a whole musically. Everyone feels the need to connect and one of the greatest ways for this to happen is through defining who you really are. Let it all hang out, everyone wont take to you, but in those that do you may of found a profound union, pushing you to succeed in your goals.
Would you like to know one of the secrets to my success?
I learned long ago that positive, successful, empowered people do certain things a little differently than the majority of people. One of these things I started doing years ago, before I even knew it was a secret to success. I just naturally (and accidentally) gravitated toward doing it.
It's a powerful thing. In fact, I believe it is one of the biggest reasons I've accomplished so many cool things in my life: becoming a published author, releasing three independent music releases, publishing a music magazine, becoming recognized as a top source for indie music marketing ideas, and more.
So ... what's the secret?
It's simple, and something you can start doing right now to empower yourself. Here it is: Regularly feed your mind with positive messages, useful information and mind-expanding ideas.
I told you it was simple, but doing it makes all the difference in the world. Let me explain ...
Our brains need constant stimulation to stay flexible and focused on reaching our goals. Think of it as a fitness program for your mind. You need to exercise regularly to keep your body in shape, right? The same thing applies to your brain, soul and spirit.
But there's one more secret ...
One way to feed your mind is with books, and I hope you do that (whether you read my books or anyone else's). But the best way I've found to keep mentally fit is to soak up a lot of this great info with your ears. That's why over the years I've built a growing personal library of audio programs covering everything from marketing, sales and publicity to health, wealth and spirituality.
By regularly feeding my mind with these ideas, I get energized and stay on top of the things I want to accomplish.
And best yet ... audio is one of the most convenient ways to absorb great ideas. I listen a lot while I drive, turning my car into an intensive workshop on wheels. I also listen at home while exercising or working around the house or before going to bed at night.
I encourage you to do the same thing!
So, where do you start? What are the best titles to add to your personal success library? Only you can answer that question with certainty. But here are some titles that have inspired me that I suggest you consider:
I'm so sold on the audio format, I've made a vow to release more of my own material in this format. I'm kicking myself for not doing more of this sooner. I think more music people should benefit from this "secret to success." Therefore, I also recommend you take a look at (and listen to) these new titles:
Your ears are powerful. They not only enable you to hear and enjoy music and voice and the sounds of nature. They also serve as an entry point for great ideas that can inspire you to greater heights and achievements.
Bob Baker is the author of "Guerrilla Music Marketing Handbook," "Unleash the Artist Within" and "Branding Yourself Online." He also publishes TheBuzzFactor.com, a web site and e-zine that deliver marketing tips, self-promotion ideas and other empowering messages to music people of all kinds. Get your FREE subscription to Bob's e-zine by visiting http://TheBuzzFactor.com today.
This month Bryon sits down with singer/songwriter Hayward Williams:
1) Did it take you awhile to find a distinctive style/voice for your music?
There were many phases that I went through, all of them revolving around my particular influences of the time. But slowly I developed a style comfortable to me and my voice, that still would lend a certain mood and quality to the scope of music I was creating.
2) Have you been in any other bands?
I've been in many different bands, all of which had different degrees of sincerity. They were fun and were an excellent learning experiences for me, as far as learning about the music machine is concerned.
3) Which artists would you say have been influential on your songwriting?
I would have to say that, in no particular order... Van Morrison, Ryan Adams, Gillian Welch and David Rawlings, Bruce Springsteen and Tom Waits have all had a profound effect on me.
4) How did you get involved with Peter Mulvey?
Being friends with a fellow cohort of his, Jeffrey Foucault, I had an In. Jeff told me to send him my first disc and see what he thought and then move on from there. Once we had chatted a few times, we found that we had many of the same ideas about music and how it could, and or should be made. The rest of the partnership pretty much took off from there.
5) Do you enjoy being able to perform by yourself in a singer/songwriter mode or would you prefer a band?
After leaving a semi-serious band that I had been in for a couple of years it was clear to me that I missed making noise with people, but that was all that I missed. As soon as the ball started rolling for me as a singer/songwriter, I knew that this was the right direction. The possibility for making a connection with an audience in an intimate setting, for me, is much more appealing than having my ears ring until noon the next day.
6) Were you happy with how the new EP Trench Foot turned out?
Extremely. I had written a particular song (Lazarus) entirely for thepurpose of having the space for Peter (Mulvey) to do his thing and fill in the gaps. The whole experience itself was very relaxed, and I feel that that atmosphere was what helped to create a great little piece of music.
7) Did this EP start out with a concept or did it gain one along the way?
I had been reading a book containing letters sent home from soldiers on the front lines of every major American conflict going back to the Civil War. Something about the vivid grasp of grammar from boys much younger than I, was very inspiring. And because of this inspiration, I began writing the songs that would end up on "trench foot."
8) How do you define success as relating to your music?
There are two kinds of success. One is artistic success, and I feel that any positive growth in that department is successful. The second is financial success. I will gage this type, not on the amount of gold records I have, but whether or not I have to work a day job. Make it any more complicated than that and you become a compelling episode of "Behind the Music."
9) Lennon or McCartney? Oh crap. For the longest time, like most people in their infancy of total beatles dementia, I was a Paul fan. He was charming, Cute and accessible and more overly, I couldn't understand why John was such an ass-hole. But now, having done my homework and watched the whole anthology straight through and seeing the rise and fall of the greatest band the world has ever known. I can say with full confidence that not only am I a Lennon fan, I also would like to point out that he was a pimp. Not to mention that he just happened to be a lyrical, eloquent bastard who would never lay down for anybody. There's something to be said about someone who won't cater to the lowest common denominator, and goes out of their way to make sure you have to work for your musical fix. You have to want it, need it, understand it, and be prepared to even possibly think about it for god sakes... have I rambled long enough?
Hayward Williams' EP Trench Foot can be bought at www.CDbaby.com and his official website is www.haywardwilliams.comcheck it out.
Sonicbids.com- An online community designed to promote awareness of special events, festivals, conferences, contest, etc.. Sonicbids also offers great services that helps you promote and submit information to contests, managers, promoter and other industry persons.
Indiebible.com- This is the website for the well known IndieBible. It is chock-full of listings of places where artist can promote, sell, and network for their bands and projects.
CMJ.com-This site is a interactive music discovery service for new music fans, professionals and artists. CMJ is the independent music voice for the college age level. They also offer many other services and products of use to indies such as, a magazine, special events, a directory of industry contacts, and news alerts.
Welcome to this months IndieMusicLounge Newsletter. This newsletter is designed to give Independent musicians adviceon how to improve in musicianship, marketing, promotion, and sales as well as spotlight those in the community.
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As Congress and the Bush Administration duke it out over Social Security's future, don't sit idly by and wait to control your retirement destiny. There are proactive alternatives to just collecting government checks in your golden years.
A personal Individual Retirement Account (IRA) lets you contribute up to $4,000 for the years 2005-2007 and $5000 a year starting in 2008. If you are 50 or above, this year it's $4,500, $5000 for 2006 and 2007, and $6000 in 2008. You direct how and where to invest your money.
The traditional IRA lets you deduct your contribution amount from your income each year therefore reducing the taxes you may owe. Money deposited into the account also grows tax-deferred, and compound growth can be substantial. Instead, you pay taxes when you withdraw the funds at retirement, including taxes due on the account's investment growth. This tax-advantaged account is based on the principle that your tax bracket may be lower in the future.
Conversely, the Roth IRA doesn't let you take the contribution amount off your taxes today. Rather, the Roth gives you tax-free withdrawals. Roth IRAs are very attractive for younger investors. Your investment account could grow considerably and your withdrawals, including the account's investment growth, would be tax-free. People who already have funds in a traditional IRA need to investigate what conversion costs would be -- having to pay taxes today on previously tax-sheltered contributions.
A personal IRA should be part of everyone's retirement planning. In addition, self-employed musicians, and those with incorporated companies should investigate three additional retirement options: SEP, SIMPLE, and Keogh plans.
SIMPLE SEP Steps
Simplified Employee Pension (SEP) and Savings Incentive Match Plan for Employees (SIMPLE) are the most common retirement plans for businesses. A SEP is a good choice for sole-proprietors; SIMPLE plans are more suited to incorporated companies.
Both plans are easy to set up and administer and allow contributions of up to 25% of income with a 2005 total cap of $42,000 based on a $210,000 income maximum. I know, that math doesn't add up (see below). Like traditional personal IRAs, contributions are tax deductible with tax-deferred growth. The assets in either plan must be managed by a financial institution (bank, investment firm, etc.), but plan members have control over their account's specific investments.
A company must offer its SEP/SIMPLE plan to all employees and let them deduct the same percentage as the owner. The SIMPLE plan also lets the company match employee contributions. Since both plans are based on income, the deductible amount can vary from year to year. When you have an especially strong earnings year, contribute more. If times are tough, scale back.
You, too, can learn math the exciting IRS way
For SEP, SIMPLE, and Keogh plans the maximum allowable contribution is 25% of income, however the math is a somewhat convoluted. Essentially, you can contribute the percentage of your income only after you reduce your income by that same percentage amount. Huh? First, determine your business profits (net after paying self-employment taxes). Second, divide that number by 1 plus the percentage you want to contribute (e.g. 1.25). Finally, multiple the answer to the second step by the percentage you want to take. The final figure is your contribution amount. For example: 100,000 / 1.25 = 80,000 x .25 = $20,000.
Keogh dough
Another retirement option for sole-proprietors and partnerships (but not incorporated businesses) is the Keogh plan. Again, this plan is tax-advantaged (deduct now, defer growth, and pay taxes later), but may be set up in several ways. A defined-benefit plan pays a fixed benefit amount to retirees. The profit-sharing model is similar to the SIMPLE plan with employer-matched contributions. The money purchase Keogh plan requires establishing a contribution percentage and sticking to it every year with strong penalties for non-compliance. Keogh plans require more work to set-up and run and therefore require the help of a professional pension manager.
Quick and easy retirement planning
If you'd invested $10,000 at 8% growth when you turned 21, by 65 you'd have a whopping $295,559 without having contributed another penny to the account. Of course, if you contribute more throughout your working life, the amount you save could be significant. If new parents placed a single investment of $10,000 at 8% annual growth at birth, their son or daughter would be a millionaire at retirement without ever contributing to the account again. You kind of wish the US government would encourage such a practice, wouldn't you?
Get started right now!
Whether you choose a SEP, SIMPLE, or Keogh retirement plan, you can save a substantial amount of your earnings (at far higher levels than personal IRAs and light-years beyond what's proposed for Social Security personal investment accounts), direct the growth options to maximize your investment, and then retire on your own tidy little nest egg. What are you waiting for,eh?
Don't ignore this advice as saving for the future is an important part of running both your music business and your life. For more information on this subject, pick-up IRS Publication 560, Retirement Plans for Small Business from www.irs.gov or 1-800-TAX-FORM.
# # #Get ideas on how to wring every possible dollar from your musical talent! Check out Jeffrey P. Fisher's resources including: "MoneyMaking Music", "Profiting From Your Music and Sound Project Studio", and "Ruthless Self-Promotion in the Music Industry" at www.jeffreypfisher.com or contact him at:
As an indie you are left to formulate and strategically plan for many things. Of the many things you will have to do, with out question, formulating your inner circle of support for your career is the most important. The team you form will be just as important as the music you make, if not more. Today's industry is driven by lawyer, publicist, managers, and agents more than ever. If your cannot put these key elements together right, your chances of making it to the Big Time are slim.
The first key person in your team should be the manager. Naturally unless you have incredible skills and are already somewhat known you should expect to reach the top managers of the industry. This is do to the fact that managers are actually hired by you. You are the one that pays them. If you aren't proven to be profitable or able to show that you're an amazing talent there is no reason for them to pay you any attention early on. However it is still key to have a manager. A manager is the person that will lay out your course of actions, keep you focused, and go the extra mile to get you out there, again due to the fact that it's through your success that they reach their own. In your early days a manager could simply be a relative or friend that you absolutely TRUST to handle all business and financial happenings. They should preferably have a little industry knowledge, but most of all believe in you with fail. Many top acts and even legends have been lead by family members and friends into top level success, most recently Usher, who's managed by his mother.
After establishing a manager the next step is to find an agent. This is usually handled by the manager as well as the formation of the rest of your teams key members. The agent is super important to your being known because they are responsible for getting you gigs. Without them or a hard working manager you can find yourself splitting your time between arranging gigs yourself, remembering the gigs you set, along with all the many other tasks you have in the studio and writing. A percentage of your shows income will also go their way so it is also in their best interest to work hard on your behave, however the manager should do just that, manager them to make sure this is happening and also that your money is distributed properly.
After you have gained some local clout and clout in surrounding areas. You should be ready to seek out an entertainment lawyer. Your manager again will play a key role in this. Again finding someone that you can trust is vital. The lawyer more and more is becoming the key person that A&R persons turn to looking for new artist. Why is this? They more than anyone one your team are mostly all about business. There is seldom a case of lawyers putting their name out on the line without there being strong numbers and thus a higher calculated chance that you'll be profitable. Or in other cases some lawyers that feel they have a ear for music and have contacts in the industry if they deem you to be a true creative talent will go ahead and take you on as client. Lawyers are responsible for many of the transactions that leads to someone becoming a household name now a days. They are the ones introducing the branding plans and seeking out opportunities for their clients to be seen beyond the music scene. Which also make them that much important if that's your goal. It is worth really taking your time to find your right match, the person that shares your vision the most, because the right lawyer can get you to your desired destination.
Finally the last person you need in your inner circle is a publicist. They are responsible for making known to the world's population that you exist. They like all the other members are very choosey of who they'll take on. Simply because they too get paid from your success. The person that meets your needs, has the best roster of artist, networking and experience is the one you'll want to choose. They have contacts all over the media scene and will press those contacts to give you exposure. They along with you and mostly your manager will decide target markets and the course of action over your media blitz. Everything from autograph-signings to magazine covers are up to them so they are vital for you once you reach a certain level of success. Also due to their many contacts it has been known that a publicist has actually been the key player in getting an artist signed. So they can be important in that way as well.
So this is your team. The manager, agent, lawyer, and publicist. There are many variations on the order in which you assemble your team, but I often tend to have artist seek out management first and foremost. They stand as your guiding light, much like that of the producer in the studio. They keep everyone on task and oversees the actions of the rest of your team, in short they act as your coach so make sure you choose the right person for this position. Though assembling your team will take time, money and a lot of effort once they are all in order you begin to see the fruits of such a team as they work alongside with you to fulfill all of your musical dreams and aspirations.
Dig Jelly is a Los Angeles based, high energy modern rock band with a huge loyal following. Their dynamic sound and acid lyrics, mixed in with guitar driven massive heart attach rhythm section leaves you feeling like you have just been assaulted!
KAILA….you should be hearing a lot more about this high profile car import model in the next few months. Kaila debuted in the industry as a Playboy model and has been featured on the covers of numerous magazines, including Import Tuner and House of Roses and seen the pages of FHM magazine. She is what the industry calls a "triple threat" excelling in music, acting, and modeling. With her debut album "Kaila" achieving radio and press coverage, a spot opening for rap star Jin, and a solid musical presence among the indie world look for Kaila's next effort to be even more explosive.
Rachael Sage is truly a renaissance performer. Self-taught on the piano from age 5, she went on to study at The School of American Ballet in her adolescence. She later earned a degree in Drama from Stanford University. Following a one-year stint with New York City's renowned Actors Studio, she rediscovered her passion for music and took the New York City live music scene by storm. She has been compared to such artists as Rufus Wainwright for her gorgeous piano driven melodies and Sarah McLachlan for her feminist-folk sensibilities. In 1996 Sage opened her own MPress Records and released her debut CD Morbid Romantic. Some of Sage's media accolades include winning the 2002 Billboard Songwriting Contest and Grand Prize winning the John Lennon Songwriting Contest in 2001. She is a founding member of NYC artist collective UrbanMuse as well as WomanRock and Indiegrrl and is a resident composer for the American Jewish Ballet. Her newest release is entitled "Ballads & Burlesque".
CDbaby.com - Derrick Sivers' Cdbaby.com easily is the top indie music store on the web.
Starpolish.com - One of the top indie communities on the web dedicated to artist empowerment and knowledge via greats articles.
Bob-Baker.com - Music marketing and promotions guru Bob Bakers official website, with an active blog and articles and well as all of his wonderfully helpful books geared toward the indie crowd.
Getsigned.com - A great resource for artist looking for articles, books, and the knowledge of established industry vets.
Hitquarters.com - A site dedicated to the music publishing world, featuring articles, tips, artist pages and the opportunity to be seen and heard by the industry.