It's for Absolut Vodka - and it's supposedly a cover by a Brooklyn band called
"Fall On Your Sword." In keeping with their pop art advert tradition, the scenes
are all performance-art related, spelling out "Doing Things Differently Leads to
Something Exceptional" - http://www.youtube.com/watch?v=5O16C1ZLuyI


--- In pgh-music-history@yahoogroups.com, "Ben Opie" <opek.music@...> wrote:
>
> Has anyone else noted a recent car commercial (I can't even recall for what,
maybe it's not for a car at all) that uses New Order's "Ceremony" as its music?
And even there, if you're getting picky, it was really the last Joy Division
song written, used for the first NO single. I think it's a different performance
than the original but I haven't heard it in quite some time.
>
> I guess it's simple and catchy, but it does make me wonder who thought to use
that music, and whom they thought would be interested by hearing it? I suppose
it's no stranger than the car commercial about ten years ago (I think) that used
Psychic TV's "Roman P" as bed music. That had the chorus of "Are you free, are
you really free?" so at least that fit with the concept of the selling point.
>
>
> Ben
>