September 1, 2004 (Cleveland, OH) – Undercurrents, Inc., the
Cleveland based international music showcase and conference company,
is pleased to announce the addition of Rob Davis to it's management
staff.

"Davis brings significant event management experience to
Undercurrents," said John Latimer, President and Co-Founder of
Undercurrents, Inc. "Together with the company's executive team, Rob
will extend the Undercurrents music conferences and showcases to new
markets and enhance the overall structure of the company. The
addition of Davis is a true asset to our corporation. His superior
organizational and management skills add a spark to the Undercurrents
momentum. As the company continues to expand and grow, we will rely
on Rob's expertise to help increase profitability and market
influence."

Prior to his role at Undercurrents, Davis was involved with the
management many national events including the O'Neill Cold Water
Classic Surf Contest in Santa Cruz California, the O'Neill Jolt Cola
Windsurfing Classic in San Francisco Bay California, the Mountain
Dew /Pepsi Snowboard tour, the O'Neill Marui Windsurfing World Tour,
and the Leukemia Cup Regatta. He has also been active as a marketing
consultant in such diverse fields as aerospace, healthcare, amusement
parks, sporting goods and radio.

Davis's first assignment will be to oversee, manage and coordinate
the Undercurrents Regional Directors for music education seminars and
showcases in 20 of the top North American markets including
Cleveland, New York, Toronto, Chicago, San Francisco, Boston and
Atlanta.

Undercurrents has been showcasing musicians, bands and songwriters to
music industry professionals since 1989.

For further information, contact John Latimer at (440) 331-0700