WildLife, Gary Paul Bryant's 10th CD, is quickly climbing jazz and
world music charts, airing on more than 100 radio stations from
Australia to Europe to the U.S. and topping 120,000 streams and
downloads in recent weeks on Soundclick.com alone. Yet, you've
probably never heard of him.
Recording from his home studio north of Seattle, Washington, Bryant
reflects an evolving reality of today's music industry, where artists
who take advantage of new technology can build dynamic careers outside
the mainstream.
"People are surprised to find that you can have a strong international
fan base and a satisfying career operating in your own niche, a bit
below the pop culture radar," said Bryant.
After an early experience with the traditional corporate recording
industry, Bryant began marketing and publishing his own material in
the 1980s, a time when producing an album on your own could cost as
much as buying a house and marketing meant hauling hundreds of vinyl
albums to radio stations and retail outlets.
Then came the 1990s with new recording technology and, of course, the
Internet. Music web sites like iTunes, Rhapsody and Napster gave
musicians access to worldwide audiences and gave fans an unprecedented
selection of genres and styles. Tech-savvy songwriters willing to
adapt to the new medium found that making a living through music was
no longer an unlikely dream. Bryant's affinity for technology soon
moved him from acoustic pianos and guitars to music workstations,
sampling software and digital distribution.
"What really made it interesting for artists is that, in addition to
all of the recording and performance gear going digital, support
services like CD production, digital distribution and promotion were
adapting to the technology in a big way," said Bryant. One such
company, CDBaby.com, founded in 1997 by musician Derek Sivers, has
paid more than $80 million directly to artists.
Bryant's first album, Just a Word, was digitally remastered and
released as an anniversary edition in 2004. Seattle Times music critic
Patrick MacDonald summed it up: "Exceptional piano work!"
In May 2005 came Imaginary Piano, a high-energy collection of jazz
motifs, followed by a collection of original and classic Christmas
piano solos, Midnight Clear.
Melding power rock with jazz and classical music, his 2007 project,
Big World, reached the No. 1 Jazz spot at SoundClick.com, was featured
Jazz selection at Garageband.com and made the Top 10 Jazz playlist at
Broadjam.com.
Wildlife, released in August 2008, includes 13 upbeat instrumentals
that combine classical, rock and jazz elements. It's available from
iTunes.com, CDBaby and other digital outlets. For more information,
visit
http://www.GaryPaulBryant.com